Mapp has announced a partnership deal with Spryker founded in 2014 and include Toyota and Siemens as clients claim to be the fastest-growing e-commerce platform amongst global enterprises. Joint customers will benefit from a combined integration of the modular Spryker Cloud Commerce OS platform with the capabilities of the Mapp Cloud digital marketing and messaging platform.
The combined offer is aimed at both medium-sized companies, marketplaces in the enterprise segment and unified commerce platforms. The partnership will be of particular interest to CMOs and digital and online managers who want to realize e-commerce and marketing on the basis of the latest technology platforms. The Spryker Cloud Commerce OS supports B2B and B2C organizations to launch successful API-based and headless e-commerce projects, while the Mapp Cloud stands for simple and effective implementation of marketing initiatives.
Alexander Graf, Co-Founder and Co-CEO of Spryker Systems comments: “For us, it is central to provide shop operators with the latest technologies so that they can realize unique commerce experiences. To aid this, Mapp, a market-leading provider of cross-channel personalization and automation is now part of our partner network. Our collaboration is designed to provide customers with flexible solutions in a dynamic marketplace.”
Michael Diestelberg, VP Product & Marketing at Mapp, added: “The blend between our insight-led marketing offering and the latest generation e-commerce platform provide added value for faster time-to-market and more sales.”