Mapp is updating its marketing platform Mapp Cloud with a range of new features. In the newly updated version of Mapp Cloud, Smart Notifications work more autonomously while monitoring companies’ revenues. AI-based Revenue Monitoring identifies anomalies instantly and automatically. The new AI monitors changes in purchasing behaviour as well as in revenue and automatically identifies possible causes of such anomalies. Mapp’s causal diagram is then used to establish the connection between various factors such as order status, order value, and turnover, allowing conclusions to be drawn about the origin of the anomalies. Events such as regional holidays, for example, often cause the occurrence of anomalies and are taken into account. After the calculation, the display provides the three KPIs that correlate most strongly with the decrease or increase (e.g. decrease in turnover, decrease in turnover for mobile devices and decrease in turnover for SEO attributes).
Mapp has also made a number of changes to improve the user experience. The date selection in the Mapp Intelligence feature now enables time periods to be set down to the minute and newly created visualisations make for easier switching between months and years. The current date selection has also been replaced so the time zone of the Mapp Cloud users’ account is now automatically displayed.
Ricardas Montvila, VP, of Global Strategy, Mapp comments: “With these new features, Mapp Cloud is continuing to solidify its Insight-led marketing proposition. We are providing access to additional data sources whilst, at the same time, leveraging AI to alert marketers about emerging opportunities with easy-to-understand explanations, saving them hours if not days trying to make sense of their data.”
In addition to the new features, Mapp is also giving a sneak peek of its forthcoming Microsites Builder feature. The completely redesigned user interface claims for Mapp users to create microsites and landing pages.
- – Integration of the eCommerce platform Shopify into the Mapp Cloud
- – Additional authentication option for mobile channels
- – Enhancements to the Analytics API
- – New scheduling options for Marketing Automation campaigns
- – Updated Pixel Debug plugin
- – Coming soon: Simplified raw data export for Mapp Intelligence