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Cordial Appoints Jay Li as Chief Financial Officer

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Cordial appoints Jay Li as Chief Financial Officer. Li will oversee all financial operations, business operations, and strategy, supporting continued growth and product advancement.

“Jay’s proven expertise in financial management and strategic planning within high-growth tech companies aligns with our vision of pushing the boundaries of innovation with a forward-thinking platform to support industry-leading brands,” said Jeremy Swift, CEO and co-founder of Cordial.

Before joining Cordial, Li served as CFO at Recharge, a leading subscription enablement solution for e-commerce merchants, and previously held the position of VP of Finance at Acorns, the micro-investing app. In both roles, he played a crucial part in scaling operations and driving financial strategy.

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