Constant Contact has announced the acquisition of the business of Txtify Technologies. Txtify Technologies specialises in mobile-first lead generation utilising customised microsites and surveys.
Frank Vella, CEO of Constant Contact, remarked, “The landscape of small businesses has evolved, with many prioritizing social media presence before establishing a website or launching email campaigns. Our recent acquisition equips us to enhance support for mobile-first, social-first businesses, allowing them to transition from merely social followers to a more structured marketing list.”
John Stewart, along with Txtify Co-Founder and CTO Eric Dewhirst, will join Constant Contact to oversee the integration of their technology.
