ClickDimensions announced that the company is expanding its comprehensive marketing platform for Microsoft Dynamics 365 by acquiring Sweetspot, a leader in the marketing dashboard space. With the addition of a marketing dashboard that is purpose-built for marketers, ClickDimensions customers will have easy, on-demand access to analyze and optimize campaign, channel and revenue-impact performance data.
“As evidenced by the recent spate of acquisitions of data platforms by marketing technology providers, data is more critical than ever to modern marketers’ success,” said Mike Dickerson, CEO of ClickDimensions. “We recognize that marketing analytics is an essential part of a complete marketing platform. This acquisition will be tremendously beneficial to our customers and is the next strategic step in our commitment to serving the expanding needs of marketers with the ClickDimensions’ marketing cloud for Dynamics.”
Sweetspot helps address some of marketers’ biggest data pain points, which often include tedious data integration tasks and endless spreadsheets, by delivering simplicity of execution like codeless integrations and intuitive interfaces. The platform has almost 50 prebuilt connectors to common marketing data sources like Google AdWords and Facebook. By providing easy access to the information that marketers need, Sweetspot removes the complexity of data while enabling flexibility, control and collaboration for marketing teams.
Sweetspot founder and Chairman, Sergio Maldonado, remarked, “Sweetspot was founded with the mission to turn big data into useful data, which was woefully lacking for marketers. Our marketing dashboard makes it easy to consume data and optimize decision making, and we are excited to see the impact this has on the success of marketers utilizing Microsoft Dynamics 365.”
The ClickDimensions Sweetspot offering will combine the existing power and features of the Sweetspot marketing dashboard with harmonized Dynamics 365 for Sales and ClickDimensions multi-channel marketing automation data as well as prebuilt views and KPIs based on marketing best practices. ClickDimensions is targeting summer 2019 for the launch of the new marketing dashboard.
