Banzai International, Inc., a marketing technology company, has signed a definitive agreement to acquire Act-On Software Inc., a provider of enterprise marketing automation platforms.
“In today’s marketing environment, agility and efficiency are crucial. Act-On provides solutions that fulfill these needs,” said Joe Davy, Founder and CEO of Banzai. “The platform complements our suite of data-driven marketing tools, turning customer data into actionable insights to drive growth efficiently.”
Kate Johnson, CEO of Act-On Software, stated, “Joining Banzai allows us to further our vision of AI-powered marketing. Banzai’s collection of products—including webinar capabilities, video creation, and now marketing automation—supports marketers in achieving their goals.”
The acquisition is expected to increase revenue by $27 million for the twelve-month period ending December 31, 2025, on a pro forma basis.
Transaction Details
The merger consideration will consist of Banzai Class A Common Stock and/or Pre-Funded Warrants, valued at $33.2 million, along with cash consideration of $20.0 million, totaling $53.2 million. For more details, see the Company’s Form 8-K filed with the Securities and Exchange Commission on January 23, 2025. The transaction is set to close in February 2025, pending customary closing conditions.
