AWeber Hires Industry Veteran to Lead Marketing and Growth Efforts
Technology marketing & product veteran, Rob Patterson, joins AWeber’s leadership team to drive market awareness and overall company growth
Chalfont, PA, April 23, 2019 — AWeber, a leading small business email marketing and automation platform, today announced it has hired long-time technology marketing leader, Rob Patterson, as its Chief Marketing & Growth Officer.
In his new role, Patterson will play a pivotal role in helping AWeber drive greater awareness of its powerful small business email automation tools, including behavior-based tagging, automations and segmentation, among small business owners and entrepreneurs. Additionally, Patterson will focus on driving the value story of AWeber’s offerings through the many customer success stories experienced with the AWeber platform over the past 20 years.
“As one of the originators in the market, AWeber is in a unique position to disrupt larger competitors by continuing to offer more personalized, human touchpoints with small business owners and entrepreneurs,” said Rob Patterson, Chief Marketing & Growth Officer at AWeber. “I’m anxious to apply my passion and expertise in growing organizations to the team here at AWeber so that we can share the amazing technology we develop to help more people realize greater success in their small businesses.”
With extensive marketing and product experience working in a variety of environments from start-ups to large, multi-billion dollar companies, Patterson has proven that he has the ability to both implement strategies and develop teams to consistently execute programs that drive growth.
“Throughout his career, Rob developed innovative and unique ways to positively impact the growth of the organizations he’s been a part of,” said Sean Cohen, Chief Operating Officer at AWeber. “We’re looking forward to the tremendous impact Rob will have on our business, our team, and, most importantly, our customers.”
Prior to joining AWeber, Patterson led strategic marketing for the industrial internet of things and augmented reality groups at PTC, a $1 billion industry leader in how products are designed, manufactured, operated and serviced. Patterson joined PTC in 2015 when the company acquired artificial intelligence and machine learning analytics pioneer, ColdLight, where he was previously VP of Corporate Strategy & Marketing. At ColdLight, Patterson played a pivotal role in the successful exit of the company in May 2015 to PTC.
About AWeber
Headquartered in Chalfont, PA., AWeber has helped more than 1 million small businesses, entrepreneurs and nonprofits succeed with its powerful email marketing and automation tools and award-winning expert support. AWeber works with more than 450 partner software solutions, allowing customers to seamlessly integrate with the apps and services they rely on to operate and grow. AWeber’s signature customer solutions team has garnered multiple awards, including Stevie® Awards for Customer Service in 2019, 2018, 2017 and 2016. The privately held company was founded in 1998. For more information, visit aweber.com, subscribe to the AWeber blog, or follow along on Facebook, Twitter or LinkedIn.
Media Contact
Brandon Olson
brandono@aweber.com
The post AWeber Hires Industry Veteran to Lead Marketing and Growth Efforts appeared first on Email Marketing Tips.
