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Alchemy Worx, a global email marketing agency and implementer of Intelligent Automation, has been identified as leader among email marketing agencies in The Relevancy Group’s “The Relevancy Ring: Email Agency Buyer’s Guide 2015.”
It is the only independent global agency to be awarded the title in the study that measured the expertise of agencies such as Epsilon and Yes Lifecycle Marketing.
“We’re proud to have been identified as the only independent agency with a global footprint in the leaders ring” said Dela Quist, CEO of Alchemy Worx. “We have been helping our clients to deliver highly personalised messages to their customers longer than anyone else in our space and it is nice to have that recognised by The Relevancy Group.”
The report found that Alchemy Worx, which is headquartered in London with offices in Atlanta USA and Sydney Australia is considered “way ahead of the curve in terms of thinking about the space.”
The agency won particular praise in the areas of:
- Strategy
- Creative design
- Campaign execution
- Platform knowledge (displaying more experience than any other vendor)
The fact that Alchemy Worx’s only focus is email is highly-valued by marketers, with one client quoted as saying simply: “They’re email specialists! Everybody should use them!”
Alchemy Worx is also unique in offering clients use of its industry-leading proprietary products – the virtual subject line testing tool Touchstone, and image personalization software ImageWizz.
Alchemy Worx was also found to have more email platform experience than any other vendor analyzed, offering a real advantage for marketers who want long-term flexibility.
The Relevancy Group studied agencies over a period of four months to shed light on which provide services that improve the ROI of current email marketing technologies. They assessed elements including client satisfaction, platform expertise, services expertise in tenure, and the agency’s response to a challenge to create a communications plan for a non-profit foundation.
To read more about the report see the Marketer Quarterly
