Tag: Topica

Amid the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing, one of the segments analyzed and sized in this study, is forecast to grow at over 13.3% […]

As an organisation we have always recognised that the email industry is not as diverse nor representative as we could be. We also recognise there is far more we could do as an industry to bridge gaps in society in respect of those subject to exclusion. We adhere to the Equality Act 2010 which strongly […]

When you’re deciding which ESP and which CRM to use, think about your future CRM-ESP integration. CRM-ESP integrations are pivotal to the success of any email marketing program. You can’t get the information you’ll need to create a thoughtful email marketing program without the information typically contained within a CRM. Here’s a guide to what […]

Is email automation for lead generation a viable prospect? Not only is it possible to utilise email automation for lead generation, but done well you can see unparalleled R.O.I from email. No matter what the nature of your business or how long you have been in operation, lead generation is very likely one of the […]

According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period civering the years 2020 through 2027. This is driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing is forecast to grow at […]