survey-results
Global communications platform Infobip forecasts over 3.9 billion messages exchanged between brands and customers this shopping season, marking a 15% increase year on year. This reflects how AI, mobile commerce, and rich messaging channels are powering more personalized shopping experiences. Rich Communication Services (RCS) will be the fastest-growing channel in 2025, with volumes rising 161% on Black […]
Our enterprise member ZeroBounce recently published the Gen Z at Work Report, based on a survey of nearly 1,400 Gen Z professionals, born between 1997 and 2012, in North America and Europe, the report reveals surprising truths about how this generation communicates and copes at work. 1. Email Is Gen Z’s Go‑to Communication Channel 2. Email as a […]
A recent report from EasyDMARC, published 10 July 2025, presents strong evidence that government-mandated DMARC enforcement drives meaningful improvements in email authentication. The 2025 DMARC Adoption Report analyses anonymised data from more than 278 million emails sent in 2023 and a further 115 million between January and April 2025, spanning seven countries. The conclusion is […]
A recent study conducted by Selzy, a company member of Emailexpert, highlights the increasing importance of email marketing integrations in optimising marketing strategies and improving customer engagement. Key Insights from the Study The research underscores the importance of consistent and relevant communication, noting that over half of consumers have experienced frustration from irrelevant marketing content. […]
Sinch recently unveiled its much-anticipated 2025 “State of Email Deliverability” report through its email platform, Mailgun. The report analyzes the most pressing challenges, emerging trends, and evolving strategies in email deliverability, offering businesses actionable insights to optimize email performance and reach their audiences more efficiently and effectively. In the report, Mailgun surveyed over 1,100 email senders […]
Sinch recently announced the results from a survey of more than 2,000 global consumers on how they engage with brand communications. The findings reveal a strong preference for email over other channels, however most respondents will reevaluate their relationship with brands whose emails regularly end up in the spam folder. In fact, 52.7% of consumers said they […]
New research from cyber security provider Hornetsecurity has revealed that 40.5% of work emails are unwanted. The Cyber Security Report 2023, which analysed more than 25 billion work emails, also reveals significant changes to the nature of cyber-attacks in 2022 – indicating the constant, growing threats to email security, and need for caution in digital workplace communications. Phishing […]
More and more brands are giving their email subscribers the option to opt out of specific holiday email messages that could trigger difficult or negative feelings. This practice of empathy can help boost brand perception and even sales. According to Capterra’s latest survey, 81% of consumers say they would be more likely to buy from […]
UpCity has announced the results of a survey that reviews perspectives from both small business owners and email marketing experts to provide insight on how their email campaign initiatives have shifted for a post-COVID world. The 2022 Email Marketing Study gathers data from more than 600 business owners and email marketing professionals throughout the United States and […]
The 2021 ‘Diversity in the Email Industry’ Survey is open and Only Influencers is calling for email professionals to share a few minutes of their time to participate in this important piece of industry research. If your business or team works in the email space in any considerable way they are asking for a few […]
A recent study shows that when brands display logos in their email communications it can boost open rates and interaction levels, that according to a new survey released today by Red Sift in partnership with Entrust, a leader in identity, payments and data protection. This echoes findings publishied by the BIMI working group stating “Companies like Verizon […]
Some people think that email marketing and SEO have no contact points, and each requires separate actions and brings different results. But in reality, email marketing and SEO have a lot of unnoticeable interlinks. Maybe it’s time to look at email marketing and SEO as not two separate tools, but as a set of tools […]
Mapp is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and […]
It should go without saying that you nee to take your email marketing efforts seriously if you want to see the best results. Today Aabhas Vijay of FreeSMTPservers.com shares a compilation of some the best Email Marketing strategies to grow your subscribers list size with a special focus on eCommerce stores, highlighting 14 of his go […]
The coronavirus crisis has shaken the foundations of every industry currently operating in the world. The crisis is not only devastating people’s lives but also the global economy has been affected badly. Such systemic shocks topple the best-laid plans and strategies for the brand marketers and take them back to the drawing board. A new […]
SparkPost recently released an infographic highlighting the results of their 2020 Retail Consumer Insights. The survey results were co-developed with a leading global survey software company SurveyMonkey. The survey captures how retail consumers feel about marketing communications from their favorite retail brands – what marketing activity promotes consumer engagement and digital purchases, and what brands are […]
New findings from Pure360 and emailexpert have identified that many UK consumers want more emails from brands during COVID-19. However, the study showed that this view is polarised across a range of demographics including age, gender and location. This proves that a one size approach to email marketing doesn’t work and brands must invest in understanding their […]
Over the weekend emailexpert started running several consumer sentiment surveys around the general feeling towards email marketing in the current climate. The first results came back from the US. “Do you feel brands have sent you too many Coronavirus/Covid-19 related emails?” was the questions posed to 500 Americans online this weekend who chose to respond. […]
Pipedrive recently announced that it has acquired Mailigen, the email marketing automation solution. The acquisition of any company is a first for Pipedrive. The acquisition of Mailigen for an undisclosed sum is intended to benefit customers of Pipedrive the sales CRM. “Our vision has always been to make sales success inevitable,” said Timo Rein, CEO and […]
Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel experiences The post Survey Shows Majority of Marketers Fail to Meet Consumers’ Expectations for Customer Engagement appeared first on Maropost.
Gen Z accelerates technology adoption and fuels multichannel purchase activity of older generations
AWeber Places in Top 10 at Best Places to Work in Pennsylvania Email Marketing Provider Marks 7 Consecutive Years as One of State’s Best Places to Work Chalfont, Pa. December 11, 2018 – AWeber, one of the world’s leading email marketing and automation providers, today announced it placed No. 7 on the 2018 list of Best Places to Work in Pennsylvania, marking the second consecutive year the Greater Philadelphia-based company has ranked in the top 10 in the state. This year’s award also marks the seventh consecutive year AWeber has been…
Campaigner recently announced the results of its marketing trends survey, detailing key industry insights and identifying specific areas of focus for 2016. Findings signal a shifting and dynamic ecosystem for marketers, as their tools, strategies and responsibilities continue to evolve with technology. Advances in social media and data analysis, as well as a heightened emphasis […]
StrongView and its parent company Selligent, today announced the results of its annual holiday marketing survey. The “Selligent & StrongView 2015 Holiday Email Marketing Trends Survey” polled 295 email marketers and found that the vast majority plan to focus primarily on promotional messaging and basic tactics during the 2015 winter holiday season. Sixty-three percent of […]
No longer bootstrapped and proud, the startup has taken $49 million dollars in investment. Like many of their peers who followed the bootstrapped philosophy including Github, Campaign Monitor, TechSmith. I always considered it an inevitable eventuality for them, for many however it is a shocking turn of events. Whenever I have proposed they will be […]
Intel Security resently released the findings of their phishing quiz which tested consumer knowledge of, and ability to detect, phishing emails. The quiz presented 10 emails compiled by Intel Security and asked respondents to identify which of the emails were phishing attempts designed to steal personal information and which were legitimate. Of the approximately 19,000 […]
Lyris recently released the “Buyer’s Guide to Email Solutions for Publishing Media and Entertainment Companies.” The guide helps publishing, media and entertainment (PME) companies capitalize on industry best practices to effectively select and implement audience-messaging solutions that fit their unique needs and drive revenue growth. The PME industry has seen its world transformed by the […]
Salesforce recently delivered the 2015 State of Marketing report. Based on a survey of more than 5,000 marketers globally, the second annual report found marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tracking, mobile apps and email marketing in an effort to create cohesive customer journeys. In addition, 84 […]
Campaigner recently announced the results of its marketing trends survey detailing key industry insights and identifying specific areas of focus for 2015. Findings reveal that marketers across the board are confident in their strategies with no plans of adaptation to meet the growing technology demands. Additionally, they are rightfully inclined to invest resources into the […]
Campaign Monitor recently announced the acquisition of GetFeedback. GetFeedback’s pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys. The acquisition will accelerate Campaign Monitor’s growth in the $5B market for email marketing and online survey software. “We couldn’t be more excited to bring GetFeedback into the Campaign Monitor […]
StrongView today released the results of the company’s 2014 Brand Loyalty Survey, which debunks widely held assumptions about how age and income affect a customer’s potential for brand loyalty. The real recipe for cultivating brand loyalty comes down to context. The StrongView survey results shine a bright light on the critical importance of understanding each customer’s […]
GFI Software announced the findings of its second independent study into email user habits, which revealed a stark increase in the way that work email is encroaching into the personal lives and downtime of staff. Of those surveyed, some 44.8 percent admit to checking work email at least once a day in their personal time, […]
More than half of small businesses expect to see their holiday sales grow by double digits in 2014, according to a new survey of more than 1,000 U.S.-based businesses by MailChimp. 100% of respondents said they planned to use email marketing to increase holiday sales in 2014. Key findings from the MailChimp Holiday Email Marketing survey: Holiday […]
