Tag: ReturnPath
The option for owning or at least controlling your own email infrastructure for your marketing efforts is increasingly viable looking at. In the early days of my career for a long period of time the vast majority of my consulting was spent designing, implementing, managing and supporting in-house email systems. However that was over twenty […]
Validity have released a new crisis communications program, Validity for Good. The new program is free for government agencies and organizations that send critical emails including related to the coronavirus pandemic. With Validity for Good, agencies and organizations are temporarily granted access to the Return Path Email Certification service. “The email ecosystem is being flooded with COVID-19 communications, […]
Validity, a global leader in data quality and compliance, announced today that it has completed another acquisition, adding BriteVerify – a market leading email verification network – to its data integrity platform. Since 2009, BriteVerify has helped thousands of world-class brands including Oracle, MailChimp, ReturnPath, Marketo and Salesforce verify over 500 million email addresses each month which […]
talosintelligence.com borderware.com ReturnPath SenderScore.org https://ipcheck.proofpoint.com www.cyren.com/security-center/ip-reputation-check https://www.ers.trendmicro.com/reputations MCafee Trusted Source https://trustedsource.org/sources/index.pl Google
If you watched closely you may have noticed there have been some big changes over at 250ok, the deliverability monitoring platform started by Greg Kraios. In addition to some talented recent Grads we see a management team with a significant experience in the industry coming together under the 250ok banner. Tim Moore was Director of […]
A new report released by Return Path is titled ‘The Tabbed Inbox: How Gmail Changed the Way Consumers Engage with Promotional Messages’.” The research found that the forecasts of email marketing’s decline in the tabbed inbox are largely wrong. According to Return Path, although some industry sectors have seen slight declines in key email marketing […]
I see claims relating to deliverability all the time, 98% this, 99% that.. and little irks me more than pushy sales people (we can end with a full-stop right there) with little knowledge of delivery, deliverability or reputation quoting SenderScore and (sometimes) other metrics in a meaningless fashion, because they are taken out of, or […]
There is a growing subculture emerging in the Email Industry. This narrow subculture is built around the role of the Email Deliverability consultant. These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability. Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal compliance, or ensuring […]
The email industry’s latest buyout happened a few days ago and we witnessed a highly reputable email monitoring and deliverability reputation company Pivotal Veracity agree to buyout terms from Unica, an Email Service Provider with gunpowder. Unica is attempting to be a “one-stop shop” for marketers that utilize their suite of services and with the […]
The coming Gold Rush with Domain-Based Reputation So, what are the benefits to a solid domain-based reputation? What are the ramifications of a suspect domain? Will an ESP still send for me if my domain reputation is less than stellar? How will the actions of my subscribers influence my deliverability? Is my domain portable? The […]