Tag: pure360

Emailexpert were thrilled to be able to help create a customer case study that showcased Pure360 a leading British ESP now part of the Spotler Group and Postmastery assisting with an MTA platform migration and reputation warming plan. With tens of millions of messages sent daily, billions sent monthly the planning, preparation and migration to […]

The Emailexpert team would like to congratulate Komal Helyer & Mark Ash with the great news. Today, Spotler Group announced the acquisition of UK-based Purepromoter Limited (trading as Pure360), a leading B2C marketing platform, extending its ability to offer powerful omnichannel marketing automation software in the B2C and e-commerce markets. With a string of 5-star […]

The UK DMA announced this week a new chair and co-chair of the Email Council. A long standing home of intelligence in the British email marketing community and an invaluable research hub for over a decade. Komal Helyer, VP Marketing at Pure360, and recent winner of a Corporate Woman of the Year from Business Women […]

According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period civering the years 2020 through 2027. This is driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing is forecast to grow at […]

New findings from Pure360 and emailexpert have identified that many UK consumers want more emails from brands during COVID-19. However, the study showed that this view is polarised across a range of demographics including age, gender and location. This proves that a one size approach to email marketing doesn’t work and brands must invest in understanding their […]

Here’s Part 4 in the ‘Email Anatomy’ series, where Andy Thorpe from Pure360 takes a looks at footers and the all important content of an email.  He talks about legal stuff as well, it’s essential stuff. Content This is the main bit of the email where your words and links are. Obviously the content varies […]

There’s a lot to think about when building an email; from name, footers, testing and of course the all important content itself.  Here’s Part 3 in the ‘Email Anatomy’ series, where Andy Thorpe of Pure360 takes a look at Banners and Headers of an email. Banner It’s popular to have a bit of a banner […]

There’s a lot to think about when building an email; headers, footers, testing and of course the content itself.  Here’s Part 2 in ‘Email Anatomy’ series, where Andy Thorpe from Pure360 takes you through the from name, reviewing the preview pane appearance and pre-headers. From name This is the bit in the inbox that shows […]