Tag: Oracle Bronto

Aug 15

Despite looming economic recession, Email Marketing will grow by US$10.5 Billion

Amid the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing, one of the segments analyzed and sized in this study, is forecast to grow at over 13.3% […]

Jun 17

$10.5BN Growth: Looming Recession Will Not Hurt Email Marketing Platforms in the Medium Term

According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period civering the years 2020 through 2027. This is driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing is forecast to grow at […]

Jun 12

NetSuite Acquired Bronto

NetSuite announced it has completed the acquisition of Bronto Software. “With the completion of this acquisition, the industry’s leading commerce marketing system has been combined with the world’s number one cloud-based omnichannel commerce platform, bringing transformational power to businesses,” said Andy Lloyd, General Manager of Commerce Products at NetSuite. “Together, this technology can help brands […]

Jul 12

Dispelling the myth of deliverability magic & the standardisation of email metrics

If you are a regular visitor to EmailExpert.org you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP’s when the way in which they are recorded are so different. You will also be aware of the ground being […]