Tag: Octeth
Aug
05
Is it possible to have a self hosted email marketing solution in 2020?
The option for owning or at least controlling your own email infrastructure for your marketing efforts is increasingly viable looking at. In the early days of my career for a long period of time the vast majority of my consulting was spent designing, implementing, managing and supporting in-house email systems. However that was over twenty […]
Jul
12
Dispelling the myth of deliverability magic & the standardisation of email metrics
If you are a regular visitor to EmailExpert.org you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP’s when the way in which they are recorded are so different. You will also be aware of the ground being […]