Tag: Litmus
Litmus recently announces new capabilities to help boost personalization and increase efficiencies in workflow and creation. With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors and other productivity tools to optimize efficiency across the entire email workflow. Email marketers can activate integrations in one centralized location which results in […]
Litmus recently announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic’s dynamic content automation and AI-driven product recommendations. “Customers are basing purchase decisions on brands that can provide them with a connected, customized experience whenever they want, wherever they want. With […]
Litmus recently announced its integration with Adobe Journey Optimizer. The Adobe Experience Cloud application, built natively on Adobe Experience Platform, is a B2C-focused omnichannel marketing tool for orchestrating and delivering personalized, connected customer experiences. According to Litmus’ report, 2020 State of Email, Fall Edition, 60% of companies have four or more people involved in email […]
After our extremely successful in person micro-conference, held on the 2nd and 3rd of June 2021, the “emailexpert Miami Live!” announced it had sold out we saw more of the industry announcing their events in North America. Mailcon had a large Inaugural MailCon Meetup New York on the 18th of July. Litmus has also announced […]
Litmus recently announced new capabilities and integrations to further scale on-brand email production while empowering flexibility, creativity, and innovation. Updates include new integrations with HubSpot and Adobe Campaign Standard that empower users to build, test, and review emails more efficiently than ever before. New features in Visual Editor, Design Library, and Litmus Test support email […]
Litmus today announces new capabilities to further enable effective collaboration among marketers without additional resources or marketing technology. Updates include enhanced integrations with Salesforce Pardot and email intelligence leader, SparkPost, allowing users even more seamless workflows for pre-send testing wherever they build emails. Simultaneously, email marketers increase speed and efficiency with Litmus Builder upgrades allowing […]
Engagement and Clicks are Crucial to the Success of Your Email Marketing Efforts Last time I wrote on EmailExpert, I tackled a very fundamental question about email marketing campaigns: what should your email marketing campaign look like. And in it, I explored two classic options; namely, an email newsletter or a 1:1 email communications letter, […]
The option for owning or at least controlling your own email infrastructure for your marketing efforts is increasingly viable looking at. In the early days of my career for a long period of time the vast majority of my consulting was spent designing, implementing, managing and supporting in-house email systems. However that was over twenty […]
It is quite possible that you missed last week’s real news, with a plethora of email related headlines on subjects that ‘might be news’ sometime next month or next year. Unfortunately it seems it is becoming easier and easier to manipulate the mainstream press into publishing what is literally not much more than complete drivel. […]
AWeber Curate App Now Allows Podcasters to Embed Playable Audio Within Emails New mobile app functionality allows podcasters to build deeper connections with their audience through email Chalfont, PA, April 10, 2019 — AWeber, a leading small business email marketing and automation platform, today announced an innovative enhancement to its mobile-first, email content creation app, Curate, that allows podcasters to easily embed playable audio in their emails, and allows email recipients to play the podcast audio natively within supported email clients. Download a 46-second audio clip of the announcement to use…
No longer bootstrapped and proud, the startup has taken $49 million dollars in investment. Like many of their peers who followed the bootstrapped philosophy including Github, Campaign Monitor, TechSmith. I always considered it an inevitable eventuality for them, for many however it is a shocking turn of events. Whenever I have proposed they will be […]
It is quite possible that you missed last week’s real news, with a plethora of email related headlines on subjects that ‘might be news’ sometime next month or next year. Unfortunately it seems it is becoming easier and easier to manipulate the mainstream press into publishing what is literally not much more than complete drivel. […]