Tag: Emma

Efficy recently announces the acquisition of Nordic data-driven marketing SaaS company APSIS from Norvestor, a Norwegian private equity firm. With this, Efficy expands its Nordic presence and marches on towards its ambition to reach a 5% market share of the European CRM market by 2024. APSIS serves close to 3000 customers globally, and with the […]

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing […]

Amid the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing, one of the segments analyzed and sized in this study, is forecast to grow at over 13.3% […]

According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period civering the years 2020 through 2027. This is driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing is forecast to grow at […]

CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced today the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based […]

CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to […]

Campaign Monitor announced recently it has joined forces with Emma and Delivra to become the new Campaign Monitor brand, offering the leading email marketing solution for businesses of all sizes. As the three products address the range of email marketing challenges, it’s now much easier for marketers to expand email engagement strategies as their business […]

Emma recently announced Marketing United, a three-day conference for marketers to come together to share successes and challenges, learn from industry leaders and network in downtown Nashville, one of America’s fastest-growing cities. The event will be held April 29 through May 1, 2015 at various downtown locations, with pre-conference programming and a closing party on the […]

AT A GLANCE Over the past 4 years, email service provider Emma has experienced 35% annual growth in email volume from its new and existing clients. Emma’s services include email automation, audience segmentation, mobile email marketing, and integration with CRM solutions, eCommerce platforms, and social networks. Emma adopted the PowerMTA infrastructure to drive its email messaging services to 45,000-plus customers in […]

The coming Gold Rush with Domain-Based Reputation So, what are the benefits to a solid domain-based reputation?  What are the ramifications of a suspect domain? Will an ESP still send for me if my domain reputation is less than stellar? How will the actions of my subscribers influence my deliverability?  Is my domain portable? The […]