SendForensics integrates Google Postmaster Tools data into its Email Deliverability Suite via the long-awaited (and much appreciated) Postmaster Tools API Beta. As the world’s most popular email domain, Gmail forms the bulk of most B2C contact lists, and with the rising popularity of own-domain GSuite implementations, increasingly B2B lists too. Now legitimate senders can ensure […]
What to look for in an email marketing software for your WordPress Woo-Commerce site Choosing the best email marketing platform for WooCommerce is not as simple as picking the most popular available extension. A reliable email marketing platform is a vital part of any e-commerce business, and the decision is not one to be taken […]
Without much fanfare last week a new weapon in the anti-spam arsenal was released and a new industry term was born, the SPBL (Service Provider Block List). The brainchild of Rob McEwen of invaluement the new service enables email server administrators to block spam emanating from the shared IP customers of ESPs (email service providers) […]
Validity, a trusted leader in email deliverability, announced the worldwide availability of Everest, an all-new platform for email optimization, analytics, and delivery. The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years, while adding several critical new features not found in any other [...]
New ESP-friendly Email Verification Service, AlfredKnows, Has Officially Begun Testing Email Industries® reveals next-generation email deliverability tool. Email marketing technology providers are encouraged to apply for free beta access. Augusta, GA – Email Industries, a provider of innovative email marketing technology solutions, is proud to announce their new email deliverability and compliance product which is […]
Matthew Vernhout, Industry Leading Expert on Deliverability, Privacy and Compliance Joins Netcore as VP – Deliverability North America Netcore Solutions Inc., the industry leading multi-channel marketing technology company, announced today the appointment of Matthew Vernhout as VP – Deliverability for North America. Matthew in his new role will be responsible for driving Netcore’s industry defining standards of […]
The option for owning or at least controlling your own email infrastructure for your marketing efforts is increasingly viable looking at. In the early days of my career for a long period of time the vast majority of my consulting was spent designing, implementing, managing and supporting in-house email systems. However that was over twenty […]
Choosing the right email service provider, literally dozens of blogs have been written on the subject, hopefully this post provides a fresh perspective for 2020. I was ready to post when an old friend and veteran Inbox Expo panelist Dennis Dayman announced his latest Email Unplugged Podcast was going to be on the self same […]
When you’re deciding which ESP and which CRM to use, think about your future CRM-ESP integration. CRM-ESP integrations are pivotal to the success of any email marketing program. You can’t get the information you’ll need to create a thoughtful email marketing program without the information typically contained within a CRM. Here’s a guide to what […]
The size of your list did not make it, how your list grows did though! Email Marketing Metrics – Measuring your Success Are you wondering if your email marketing is really worth it? The size of your mailing list doesn’t matter if you aren’t getting any closer to your goals. You need a reliable method […]
Is email automation for lead generation a viable prospect? Not only is it possible to utilise email automation for lead generation, but done well you can see unparalleled R.O.I from email. No matter what the nature of your business or how long you have been in operation, lead generation is very likely one of the […]
Why continually rent something when you can buy it all in one go and own it entirely? Surely a one-off payment is preferable to weekly or monthly installments? Isn’t renting always more expensive than outright purchase? In nearly all cases the answer to these questions would be a resounding ‘Yes’. But there is one […]