Striata has concluded an agreement to acquire Mass Transmit, a provider of email marketing tools, services and expertise. Financial terms of the transaction were not disclosed.
Striata provides communication solutions to the financial services, utility, insurance, retail and telecommunications companies, helping them achieve unrivaled results by replacing print and mail with interactive electronic documents and transactional messages.
Headquartered in New York, with offices in Charlotte, NC and London, Mass Transmit’s proprietary technologies include Email Transmit, a professional grade email platform, and Approved Transmit, a B2B2C communications platform, both used by a broad range of companies and industries to produce effective email marketing campaigns and digital business communications.
“Combining our resources with Mass Transmit’s services and platforms, means we can deliver the full spectrum of digital messaging, from secure document delivery and transactional messaging to online marketing and business communications,” says Michael Wright, CEO, Striata.
Adam Holden-Bache, Mass Transmit’s CEO, points out that the combination of the two companies creates an attractive option for any business requiring eBilling, eDocument delivery or email marketing solutions. “With our combined capabilities, we can help businesses achieve paperless goals, as well as assist marketers fully execute complex digital eMarketing campaigns, while ensuring compliancy and consistency in their marketing messages.”
“We couldn’t be more excited about what this acquisition means for our customers and employees,” says Anthony Schneider, President, Mass Transmit. “Striata shares our vision and is a proven leader in our field with best-in-breed technologies and world-class services that provide immediate value to a range of clients.”
“The addition of Mass Transmit’s expertise to Striata’s services and solutions creates a strong and attractive market proposition, increases our range of offerings and enhances our position as a forerunner in secure, electronic customer communications,” says Mia Papanicolaou, COO, Striata Americas. Nely Bonar
04/03/2015
