Category: Uncategorized
SalesForce Ventures joins Investors backing Outreach Outreach closed a $50 million funding round. Outreach remains a unicorn in the growing sales engagement category despite the turbulent times. The Outreach platform helps professionals utilise email for clients b2b sales journeys. Outreach also announced the expansion of its executive team today with the hiring of Melissa Fisher as its chief financial […]
New findings from Pure360 and emailexpert have identified that many UK consumers want more emails from brands during COVID-19. However, the study showed that this view is polarised across a range of demographics including age, gender and location. This proves that a one size approach to email marketing doesn’t work and brands must invest in understanding their […]
Mailchimp is the go-to email marketing platform for many businesses. This is due to its generous free plan and user-friendly interface. The Mailchimp free plan is a great option for startups and businesses just getting started in online marketing. So what does the Mailchimp free plan include? Up to 2000 contacts Landing Pages Embedded and […]
MessageGears, has just announced via Twitter that it has closed a $12 million growth financing led by Argentum and Bridge Bank. MessageGears’ is an email service provider and customer marketing platform that works with large brands. Their unique proposition is their stated ability to absorb customer data in its entirety and leverage this in real time to send […]
Over the weekend emailexpert started running several consumer sentiment surveys around the general feeling towards email marketing in the current climate. The first results came back from the US. “Do you feel brands have sent you too many Coronavirus/Covid-19 related emails?” was the questions posed to 500 Americans online this weekend who chose to respond. […]
Sign up for this exclusive webinar on Thursday January 28th, containing the latest industry stats and recommendations to ensure you’re making the most of this channel. GetResponse surveyed 1831 marketers on the effectiveness of email marketing campaigns and analyzed 704,090,593 emails. “The State of Email Marketing 2015 by Industry” is the largest global marketing research project in history. GetResponse, […]
Pinpointe recently announced the limited-time, no cost release of a buyer persona marketing kit. The all-inclusive kit was created to help marketers best define their buyers, so they can more effectively develop content that resonates with their target audience and motivates positive engagement. The kit walks marketers through a 4-step development process and provides readers […]
Campaigner recently announced the results of its marketing trends survey, detailing key industry insights and identifying specific areas of focus for 2016. Findings signal a shifting and dynamic ecosystem for marketers, as their tools, strategies and responsibilities continue to evolve with technology. Advances in social media and data analysis, as well as a heightened emphasis […]
BlueHornet recently announced that it was acquired by Marlin Equity Partners. The acquisition will enable BlueHornet to accelerate investment in its products and services to enhance value creation for customers. Through its multi-tenant technology platform and full service customer support, BlueHornet empowers marketing teams in any size organization to create and launch sophisticated, data-driven email marketing campaigns, […]
SendGrid recently announced the appointment of Steve Sloan as Chief Product Officer and Scott Heimes as Chief Marketing Officer. “SendGrid strengthened its executive team significantly in 2015 with the appointment of Yancey Spruill as CFO and COO, Craig Kaesas our VP of Engineering and now today with the announcement of Steve and Scott joining,” said Sameer […]
If you watched closely you may have noticed there have been some big changes over at 250ok, the deliverability monitoring platform started by Greg Kraios. In addition to some talented recent Grads we see a management team with a significant experience in the industry coming together under the 250ok banner. Tim Moore was Director of […]
StrongView and its parent company Selligent, today announced the results of its annual holiday marketing survey. The “Selligent & StrongView 2015 Holiday Email Marketing Trends Survey” polled 295 email marketers and found that the vast majority plan to focus primarily on promotional messaging and basic tactics during the 2015 winter holiday season. Sixty-three percent of […]