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Email Marketing is Not Dead (re)Confirmed in Fortune Business Insights Report

A market research reports business based out of India, Fortune Business International has analysed the email marketing software sector and judged it will be seeing significant growth over the next 5 years.

According to their analysis the global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a Compound annual growth rate (CAGR) of 10.5% during the forecast period. The report from Fortune Business Insights titled “Email Marketing Software Market Size, Share and Industry Analysis, 2020-2027” estimated the market size stood at USD 1,025.7 million in 2019.

There were a number of established email service providers in the marketplace included. Organisations like AWeber Communications, Campaign Monitor Group, Constant Contact, GetResponse, HubSpot, iContact, Infusion Software, j2 Global, MadMimi, Mailchimp, and Sendinblue. Other organisations offering software solutions that include email marketing applications like Jivoxwhere are also analysed.

Whilst many of the typical questions you might expect to have addressed some rather more esoteric questions also find themselves mentioned in their recent release. Questions like “What are the Email Marketing Software Market opportunities and threats faced by the vendors in the global Nuclear Medicines Radioisotopes industry?

Whilst the report does indicate that the email market will continue to see burgeoning growth in the next 5 years player in the market are cautioned that deliverability can be key to a users adoption.

Low Email Deliverability Rate Impeding the Adoption of Email Marketing Platforms

Whilst the report indicates the issues will more than likely be the users and their lists, there will be opportunities for vendors to improve the clients experience.

Rising Email Automation Trend to Augment Growth

Their press release stated “The focus of major companies towards improving customer relations by implementing email marketing will boost the email marketing software market growth. For instance,, Inc, a cloud-based American software company announced its survey in 2017, which indicated that most of the business to business (B2B) marketers are still preferring email marketing for their campaign. The survey also stated that email marketing gains traction in the industry by showcasing 106% growth during the year 2015 to 2017.  The email automation trend has gained popularity over the years. Automated email marketing offers the facility to send out emails to customers automatically, which improves customer engagement. The rising awareness regarding the advantageous features of automated email among enterprises will spur opportunities for the market during the forecast period. The growing emphasis on promotional email including welcome series email, nurture series emails, birthday or anniversary emails, or user verification emails offered by email software automation will have a tremendous impact on the market in the forthcoming years.”

Key questions that the report will attempt to address:

  • What are the key factors driving the global market?
  • Who are the key manufacturers in Email Marketing Software Market space?
  • What are the market opportunities, market risk and market overview of the market?
  • What are sales, revenue, and price analysis of top manufacturers of Email Marketing Software Market Size?
  • Who are the distributors, traders and dealers of market?
  • What are the Email Marketing Software Market opportunities and threats faced by the vendors in the global Nuclear Medicines Radioisotopes industry?
  • What are sales, revenue, and price analysis by types and applications of market?
  • What are sales, revenue, and price analysis by regions of Email Marketing Software Market industry?

Presence of Numerous Enterprises to Enable Growth in North America

The Email Marketing Software Market in North America stood at USD 355.4 million in 2019 and is predicted to dominate the global market during the forecast period owing to the rising inclination towards email marketing platform for enhancing advertising capabilities. The presence of small & medium enterprises will further foster growth in the region in the foreseeable future. Asia Pacific is predicted to witness a substantial growth rate during the forecast period owing to the rising demand for technology in the developing countries. The penetration of high-speed internet services will further aid the adoption of email marketing in the region. The emergence of digital marketing companies in India will have an excellent effect on the market. The small companies and startup are leveraging email marketing software as the most cost-effective tool to expand their customer base, which in turn, will boost the market in the forthcoming years. The expansion of IT companies in developing nations such as India and China will promote the growth of the Email Marketing Software Market.

The report is priced at around $5000+ and can be purchased at the following link: We have not set eyes on a fully copy of the report and cannot attest to its quality.

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