C3.ai, Microsoft Corp., and Adobe Inc. announced the launch of C3 AI CRM powered by Microsoft Dynamics 365. Billed as the first enterprise-class customer relationship management solution that is purpose-built for industries, integrates with Adobe Experience Cloud, and provides predictive business insights to drive customer-facing operations.
This is a collective effort and the partners have agreed to:
- > Integrate Microsoft Dynamics 365, Adobe Experience Cloud (including Adobe Experience Platform), and C3.ai’s industry-specific data models, connectors, and AI models, in a joint go-to-market offering designed to provide an integrated suite of industry-specific AI-enabled CRM solutions including marketing, sales, and customer service.
- > Sell the industry-specific AI CRM offering through dedicated sales teams to target enterprise accounts across multiple industries globally, as well as through agents and industry partners.
- > Target industry vertical markets initially including financial services, oil and gas, utilities, manufacturing, telecommunications, public sector, healthcare, defense, intelligence, automotive, and aerospace.
- > Market the jointly branded offering globally, supported by the companies’ commitment to customer success.
“Microsoft, Adobe, and C3.ai are reinventing a market that Siebel Systems invented more than 25 years ago,” said Thomas M. Siebel, CEO of C3.ai. “The dynamics of the market and the mandates of digital transformation have dramatically changed CRM market requirements. A general-purpose CRM system of record is no longer sufficient. Customers today demand industry-specific, fully AI-enabled solutions that provide AI-enabled revenue forecasting, product forecasting, customer churn, next-best product, next-best offer, and predisposition to buy.”
Adobes states that C3.AI CRM is the world’s first CRM that is driven by AI. It uses AI to bring together data from different sources and uses this data to give you predictions about your customers. This should help you understand your customers better and makes it easier to make decisions about them.
“This year has made clear that businesses fortified by digital technology are more resilient and more capable of transforming when faced with sweeping changes like those we are experiencing,” said Satya Nadella, CEO, Microsoft. “Together with C3.ai and Adobe, we are bringing to market a new class of industry-specific AI solutions, powered by Dynamics 365, to help organizations digitize their operations and unlock real-time insights across their business.”
C3 AI CRM is billed as making it possible for brands to take advantage of their customer data in order to orchestrate cross-channel journeys. The joint solution offers an integrated ecosystem that allows customers to use leading CRM capabilities with Azure, Microsoft 365, and the Microsoft Power Platform. C3 AI CRM comes pre-configured for specific industries, which is intended to enable customers to deploy and operate it quickly along with its industry-specific machine learning models.
Additionally, C3 AI CRM leverages the common data model of the Open Data Initiative (ODI), making it easier to bring together different customer data sources.
“We’re proud to partner with C3.ai and Microsoft to advance the imperative for digital customer engagement,” said Shantanu Narayen, president and CEO of Adobe. “The unique combination of Adobe Experience Cloud, the industry-leading solution for customer experiences, together with the C3 AI Suite and Microsoft Dynamics 365, will enable brands to deliver rich experiences that drive business growth.”
Find out more here: https://business.adobe.com/id_en/customers/partners/microsoft-partnership.html
