Best Practices

EmailSoldiers Case Study: Vichy L’Oreal

Beauty delivery through triggered emails — support of Vichy campaign Online Diagnostics from Vichy is a project encompassing a range of tools. which allows anyone

CRM ESP Integrations

Where to start with CRM-ESP Integrations?

When you’re deciding which ESP and which CRM to use, think about your future CRM-ESP integration. CRM-ESP integrations are pivotal to the success of any

OTA Email Unsubscribe Audit Report

The Online Trust Alliance (OTA) revealed recently results of its second annual OTA Email Unsubscribe Audit. OTA reported that 75% of the top 200 online retailers (according

Litmus Accept $49 MN in Series A Investment

No longer bootstrapped and proud, the startup has taken $49 million dollars in investment. Like many of their peers who followed the bootstrapped philosophy including

ANNUITAS Launched Email Deliverability Assessment

ANNUITAS has launched an Email Deliverability Assessment offering to help marketers gain critical insight into overall deliverability performance and compliance best practices. The Deliverability Assessment gives

9 Gmail FBL & Deliverability Myths

I was humbled to be able to interview Sri Harsha of the Gmail Anti-Spam team at length recently, visiting him in person at the Google Campus

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SellUP Rebrands as Alchemy Worx

SellUP is excited to announce that they are fully rebranding as Alchemy Worx, effective from August 6, 2020. This completes the final step in the 2017