Email Copywriting: 10 Proven Formulas to Use on Your Next Campaign
22/09/2020
One study found that for every $1 you invest in email marketing, you’ll generate $42 in revenue. That’s an investment worth taking, don’t you think?
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What was said in email?
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EmailSoldiers Case Study: Vichy L’Oreal
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Beauty delivery through triggered emails — support of Vichy campaign Online Diagnostics from Vichy is a project encompassing a range of tools. which allows anyone
Where to start with CRM-ESP Integrations?
20/07/2020
When you’re deciding which ESP and which CRM to use, think about your future CRM-ESP integration. CRM-ESP integrations are pivotal to the success of any
Email Automation for Lead Generation? Awesome results are possible!
14/07/2020
Is email automation for lead generation a viable prospect? Not only is it possible to utilise email automation for lead generation, but done well you
Purchasing Email Lists? Think Again!
06/07/2020
Why continually rent something when you can buy it all in one go and own it entirely? Surely a one-off payment is preferable to weekly
OTA Email Unsubscribe Audit Report
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The Online Trust Alliance (OTA) revealed recently results of its second annual OTA Email Unsubscribe Audit. OTA reported that 75% of the top 200 online retailers (according
Litmus Accept $49 MN in Series A Investment
11/10/2015
No longer bootstrapped and proud, the startup has taken $49 million dollars in investment. Like many of their peers who followed the bootstrapped philosophy including
Getting the Call-To-Action right for email
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There are 3 main steps in the conversion process within email. 1: Convert to open 2: Convert to click 3: Convert to final objective (generally
ANNUITAS Launched Email Deliverability Assessment
01/07/2014
ANNUITAS has launched an Email Deliverability Assessment offering to help marketers gain critical insight into overall deliverability performance and compliance best practices. The Deliverability Assessment gives
9 Gmail FBL & Deliverability Myths
13/05/2014
I was humbled to be able to interview Sri Harsha of the Gmail Anti-Spam team at length recently, visiting him in person at the Google Campus
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