Email Copywriting: 10 Proven Formulas to Use on Your Next Campaign
One study found that for every $1 you invest in email marketing, you’ll generate $42 in revenue. That’s an investment worth taking, don’t you think?
Kristin Savage 22/09/2020
EmailSoldiers Case Study: Vichy L’Oreal
Beauty delivery through triggered emails — support of Vichy campaign Online Diagnostics from Vichy is a project encompassing a range of tools. which allows anyone
Elena Blagova 21/07/2020
Where to start with CRM-ESP Integrations?
When you’re deciding which ESP and which CRM to use, think about your future CRM-ESP integration. CRM-ESP integrations are pivotal to the success of any
Mariana Santiago 20/07/2020
Email Automation for Lead Generation? Awesome results are possible!
Is email automation for lead generation a viable prospect? Not only is it possible to utilise email automation for lead generation, but done well you
Andrew Bonar 14/07/2020
Purchasing Email Lists? Think Again!
Why continually rent something when you can buy it all in one go and own it entirely? Surely a one-off payment is preferable to weekly
Nely 06/07/2020
OTA Email Unsubscribe Audit Report
The Online Trust Alliance (OTA) revealed recently results of its second annual OTA Email Unsubscribe Audit. OTA reported that 75% of the top 200 online retailers (according
admin_o 21/12/2015
Litmus Accept $49 MN in Series A Investment
No longer bootstrapped and proud, the startup has taken $49 million dollars in investment. Like many of their peers who followed the bootstrapped philosophy including
Nely 11/10/2015
Getting the Call-To-Action right for email
There are 3 main steps in the conversion process within email. 1: Convert to open 2: Convert to click 3: Convert to final objective (generally
Nely 17/11/2014
ANNUITAS Launched Email Deliverability Assessment
ANNUITAS has launched an Email Deliverability Assessment offering to help marketers gain critical insight into overall deliverability performance and compliance best practices. The Deliverability Assessment gives
admin_o 01/07/2014
9 Gmail FBL & Deliverability Myths
I was humbled to be able to interview Sri Harsha of the Gmail Anti-Spam team at length recently, visiting him in person at the Google Campus
Nely 13/05/2014
