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Litmus recently published the “The 2023 State of ESPs Report“. In an era where data-driven decision-making is not just a trendy phrase but a necessity, industry reports are indispensable tools. These reports often shed light on market trends, consumer behavior, and technological advancements. For those in the email marketing sector, reports such as Litmus’ “The […]
Chicago-based marketing automation firm, ActiveCampaign, has expanded its suite of services with the acquisition of Onesend, a small yet innovative Australian company that caters to franchises, multi-location brands, and reseller agencies. ActiveCampaign’s recent purchases of specialised companies underscore a strategic pursuit of growth and diversification in the marketing automation landscape. Despite having a modest turnover […]
In a bid to strengthen its positioning in the digital marketing sphere, UK-based Dotdigital Group plc has recently announced it is acquiring cross-channel personalisation vendor Fresh Relevance for a total consideration of £25.0 million. The acquisition, settled fully at completion, saw £18.9 million paid out in cash from Dotdigital’s reserve while the remaining £6.1 million […]
AtData, the prominent provider of email address intelligence, has announced the launch of its new email metric, the Engagement Score, with the promise to offer a new approach to the email marketing strategies of organisations looking to improve deliverability. AtData’s Engagement Score could be transformative for many email marketers. Incorporated in AtData’s SafeToSend email validation […]
Historically speaking when it came to ESPs there have only been one or two players in the The Mail Transfer Agent (MTA) marketplace for enterprise senders and ESPs (email service providers). That has changed and the space is rapidly evolving, and one company reshaping the landscape is Halon. The company has recently forged a significant […]
Validity, a significant player in the email ecosystem, has recently started charging for the use of its ISP feedback loop complaint feeds, which have traditionally been free. Their announcement a few weeks ago of their intention caused not insignificant turmoil and confusion in the email community. It has also resulted in some vocal commentary and […]
Spamhaus, renowned for its pursuit to help eradicate spam and bolster internet security, has today issued an invitation to the public welcoming their submission of spam reports. To date Spamhaus has used their own proprietary emthods, data sets and private sharely information between only the most trusted partners. Now Spamhaus calls upon individuals everywhere to […]
Yahoo has always been committed to safeguarding email communication and shadowing unwanted messages. In resonance with this aim, Yahoo today outlined new guidelines for bulk senders to ensure superior user experiences, elevating the security parameters and maintaining cleaner inboxes. For years now, Yahoo’s Sender Hub and postmaster teams have been offering comprehensive guidelines and assistance […]
Bulk email marketers need to stay updated with sweeping changes in email regulations. Gmail, as of October 2023 has announced that it is introducing additional security and antispam measures, poised to launch in February 2024. This change will impact those sending upwards of 5,000 emails per day to Gmail. This post outlines those changes and […]
In an age when almost everything is becoming digitized, cyber criminals are increasingly using more sophisticated and diverse methods to launch attacks. According to a report by renowned cybersecurity firm, Kaspersky, QR codes, once lauded as a convenient means of sharing information, have now become a tool for fraudsters to carry out phishing attacks. Initially, […]
Klaviyo, the global technology company that specializes in marketing automation, has experienced a successful IPO, raising $576 million and achieving a valuation of $9.2 billion. The company’s platform is primarily used for email marketing and SMS marketing, with the majority of its clients being e-commerce sellers who use Shopify as their host. Klaviyo was founded […]
US cyber insurance claims have risen by 12% in the first half of 2023, driven by a surge in ransomware and funds transfer fraud (FTF), according to Coalition, Inc. and reported by CSO Online. The severity of claims has also increased by 42%, with an average loss amount of over $115,000. Ransomware-related claims have seen […]