Sellmark Corporation is seeking an Email Marketing Coordinator to be responsible for the scheduling, creation, execution and analysis of email marketing programs. This position will maintain the email marketing calendar and execute against it as scheduled. In addition, the coordinator will work closely with all members of the marketing, sales, and product teams to increase sales and brand awareness through email marketing. The Email Marketing Coordinator will run email programs from end to end, including planning, creative development, scheduling, trafficking assets, segmentation, testing, and analysis. This is a full-time position and reports to the Director of Global marketing.
Bachelor’s degree preferred, or equivalent combination of education and experience in Marketing or a related field
Minimum of 1-3 years Email Marketing experience required
Experience writing and editing email marketing content
Strong HTML & CSS skills
Understanding of CAN-SPAM and email best practices
Web analytics experience
Strong quantitative and analytical skills to drive actions
Excellent planning, organization and time management skills with a strong attention to detail
Experience using Customer Relationship Management software
Proficient in Microsoft Office suite, especially Excel
Excellent verbal and composition ability, plus a high degree of professionalism
Must be able to multi-task and work in a fast-paced environment.
Must have a high level of integrity and strong work ethic.
Able to lift and carry up to 50 pounds.
Work closely with marketing, sales, creative design, and product development teams to create and deliver compelling email communications for various audiences, including newsletters, product surveys, and sales promotions.
Oversee daily email operations to ensure that emails are completed and deployed on time.
Daily monitoring of campaign and delivery performance
Segment email lists and develop systems for nurture campaigns to various audiences.
Manage subscriber database to grow the email list and improve response.
Assist the creative design and web development teams in creating highly responsive and effective landing pages.
Measure effectiveness of email marketing campaigns and monitor subscriptions to continually improve ROI from email marketing efforts.
Assist in writing and editing content for email distribution.
Analyze analytics and generate performance reports to add to the marketing dashboard.
Log and monitor web development bugs effecting the email marketing program to ensure they are addressed in a timely manner.
Other duties as assigned.
Mansfield, Texas, United States of America