We are notonthehighstreet. We’re home to 5,000 phenomenal small creative businesses that we are proud to call our Partners. But, now more than ever, this community needs our support. So we’re doing all we can to shine a light on these dynamic entrepreneurs, waving the flag for small businesses and generally championing their socks off. On top of our brilliant Partners, products and customers (not to mention our incredible team who have been busy beavering away from home since March), the last 12 months has seen great progress with our tech platform and customer experience. We are now looking to build on this momentum to drive our business to the next level. And that’s where you come in. What we need... If you are passionate about retention marketing and communicating NOTHS’ proposition and stories to our customers, you’ll love this job! Email is the main CRM channel at present, but you’ll be key to our expansion into other mediums including app push. You will lead the end-to-end production of email campaigns and programmes, from conception to execution to analysis, and be on a continual quest to optimise content to increase engagement and value from our customers. You will report to the Head of CRM and have responsibility for ensuring the email channel hits its performance targets, including engagement metrics, revenue targets and deliverability. This is a hands on role, where you will be involved in all stages, from the initial strategy development, building the campaigns in the platform, analysing the performance and leading the ongoing Test Learn Optimise strategy. You will be supported by a CRM Campaign Executive and work very closely with the CRM Strategy Manager, bringing to life the initiatives they formulate to improve customer retention. Some of the things you’ll be doing Drive the CRM campaign strategy to deliver growth and improved retention of customers Develop new communication strategies to support customer acquisition and retention - multi step, multi channel programmes that build customer engagement, life time value and support our business KPIs Optimising existing programmes with recommendations of CRM best practice initiatives that will uplift performance Embed Test Learn & Optimise into all activity - ensuring we are always building our knowledge and driving performance with all campaign optimisation Manage the end-to-end process of campaign production; overseeing the creation, segmenting, scheduling, split testing of all campaigns (broadcast, triggered and transactional) Manage the schedule and delivery of campaigns to our partners Manage our deliverability and inbox placement reporting and insights, and work with our platform partners to optimise this ongoing Maintain the quality of our database, its growth and ensure consistent engagement Partner with stakeholders across the business to ensure all CRM campaign initiatives deliver a personalised and engaging experience for the customer in line with our brand Build workflows for triggered email programmes and suggest new lifecycle flows, reducing the need for broadcast campaigns Work closely with the product and engineering team to ensure we enhance our channel capabilities across web and apps Manage day-to-day relationships with CRM suppliers Manage and develop the growth of the CRM Campaign Executive Some Key Skills & Experience You’ll Need Experience as a CRM manager (within the retail, leisure or hospitality industries is preferred) Excellent track record in driving the strategy and optimisation of CRM campaigns across multiple customer touchpoints and trading channels Experience in an operational CRM role, working closely with multi-channel marketing platforms and related technology (experience working with Ometria would be an advantage) Keen desire to develop CRM skills and experiment with new methodsExcellent analytical skills with the ability to interpret data and insight to drive changes in strategy and optimisation decisions (experience with Google Analytics and Tableau beneficial) A passion for making marketing communications as relevant to customers as possible, personalising content thoughtfully by utilising customer data A collaborative approach and experience working with brand and content teams to deliver the brand message through campaigns Confident challenging the status quo and backing up questions with data Experience of compiling business cases for proposed initiatives and prioritising them according to commercial opportunity / level of effort Comfortable and confident presenting to others, especially interpreting and explaining numbers and trends Enjoy collaborating with other teams, a natural relationship-builder and good at pulling people together on a piece of work Exceptional eye for detail with strong organisational and prioritisation skills Ideally, experience working with apps, push notifications, web push and SMS Our perks It’s important to us that our people are well looked after, which is why we offer everyone BUPA healthcare, life insurance and a pension plan. Because having a break is important for your physical and mental wellbeing, our holiday allowance is 25 days (plus bank holidays) AND your entitlement increases an extra day for every 2 years you spend with us. The team spirit at NOTHS House is legendary, and while we all miss the in-office massages, hair cuts and the abundance of free fruit, we’ve taken to our virtual world with gusto and bring the team together regularly for socials and of course the odd Zoom quiz! We endeavour to support our people to make sure work….well, works for them. And the pretty big issue of the recent global pandemic has propelled us into working more flexibly than ever before. With the office closed until at least September, we’re using the lessons learnt over this period to evolve our approach to flexible working whilst ensuring we all still get together as one #teamnoths Apply to join #teamnoths We’d love to hear more about you, your experience and why you’d like to join our team. For now, our recruitment and induction processes are fully remote, taking advantage of the wonders of modern-day technology. If you are successful in your initial application we’ll explain more about next steps, as this can vary slightly from role to role. Good luck!