CRM Marketing Executive £22,000 - £27,000 Lancashire A fantastic retailer is looking to bolster its digital team and within it, their CRM capabilities. This will be a really important role in managing the day to day email communications from the business to their very loyal customers. Key Responsibilities: Brief agencies on marketing requirements, and work closely with them to create and refine plans, ensuring the plans meet brand requirements and achieve agreed budgets. Present finalised plans to the Marketing Manager / wider leadership team for sign off. Own and execute the signed off plans, ensuring they are delivered on time and within budget. Brief relevant internal and external stakeholders on agreed plans and ensure subsequent changes are communicated quickly and efficiently. Work with internal stakeholders and external agencies to continually improve the ROI / CPA of marketing activity. Make recommendations to influence the wider budgeting process. Communicate the plans and upcoming activity to internal stakeholders. Ensure creative assets are created and delivered in line with agreed plans. Ensure content of all material is correct. Set up promotional codes which work correctly. Accurately track performance and create reporting, analysis and insight to be shared with internal and external stakeholders. Track marketing spend and keep an accurate record of invoices to ensure we don’t over-spend. Monitor and report on key competitor activity. Support business change activity to ensure any changes don’t adversely impact the marketing function Support broader marketing team with functional activities as required Person specification: Minimum 2 years’ practical experience of delivering effective digital marketing campaigns across the full e-CRM mix, with strength in email channel. Analytical with a high degree of numeracy. Hands on experience creating, delivering and optimizing e-CRM marketing campaigns. Experience with analysing campaign results to improve ROI Business or marketing degree/qualification preferred Brand sensitive and customer centric Strong organisation skills Strong communication skills Highly numerate Proficient in Microsoft Office – Excel a key requirement Have some direct marketing experience, ideally in retail Strong interpersonal skills with an ability to influence stakeholders Good communication skills, a proactive approach and a “can do” attitude As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.
22,000 - 27,000 per annum