One of the UK's fastest growing online fashion retailers is now looking for an experienced and data driven CRM Executive to join their award winning marketing team.
Based just a 5minute walk from Victoria train station this is an exciting opportunity to join a brand who can now been seen advertised all over the UK on TV, bill boards, taxis etc...They have one of the best working environments in Manchester having recently moved into a brand new head office which is an open plan office fitted with all the latest and best tech/furniture. The CRM Executive will be responsible for:Develop a CRM strategy that effectively welcomes new prospects, reactivates lapsed customers and drives repeat purchases
Set the strategic and tactical goals for CRM and continue to evaluate and benchmark within the industry
Manage the approach to delivery and development of all email campaigns including segmentation, welcome and re-engagement programs
Ensuring a seamless customer experience from acquisition through to retention in order to maximise lifetime valueWorking with the CRM executive on developing engaging, impactful and personalised campaigns that drive retention and loyalty to meet commercial objectives
Deliver a programme of email content testing, including personalised dynamic content in all customer emails
Manage the implementation of loyalty programmes with a focus on member enrolment, member benefits, promotion fulfilment, and program reporting, performance and evolution.
Working with senior management and team to raise the profile of CRM within the business through effective reporting and insight
The CRM Executive must have the below experience:Experience in managing large databasesProven success in driving customer loyalty and repeat purchase
A proven track record of building and delivering successful digital & CRM marketing plans in high-growth online businesses driving customer loyalty and repeat purchase
Demonstrated work experience in email distribution, programming, dynamic content topics, advanced journeys, and data extensions
This is an opportunity to join a brand with over 1 million social media followers where you will have the responsibility to play a key role in the marketing team. Apply now for the CRM Executive role!CRM Executive / Manchester / Fashion Brand / eCommerce / Data / £30k
London Victoria station, 50 Buckingham Palace Rd, London, England SW1W 9SJ, United Kingdom
30,000 per annum Including benefits