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Rickey White: Deliverability Expert Showcased

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This week we kick off with an incredible friend and valued member of the emailexpert community Rickey White. The team has known Rickey for many years now and his experience, knowledge and connections across the email deliverability space are enviable.

We were extremely lucky to have Rickey act as the MC of the 2021 Winter Edition of SparkPost Inbox Expo. His warm and friendly disposition helped put speakers at ease. If you have an SMB business looking for deliverability support and services you will not go wrong with Rickey’s team Start Inboxing.

Learn more about Rickey below and watch one of his presentations on deliverability below.

Rickey White

CEO & Founder at StartInboxing

About

Formerly of Fuquay-Varina, NC, Rickey now resides in Orlando, FL, home of Start Inboxing, LLC. With over 12 years of experience in email deliverability he is well respected in the deliverability community. His experience includes 2 years as a deliverability expert with Merkle as well as employment with Maropost, iContact, and Contactology. Within his roles Rickey executed client vetting, deliverability consulting, reputation management and managing all ISP relations for over 9 years. He was also the lead on developing and implementing new deliverability tools to scale the monitoring and detection of issues for clients.

Rickey specializes in successfully leading teams of consultants and analysts, while specializing in managing sending reputation for their high profiled clients. He is an active participant and certified facilitator in the M3AAWG working group. He is a proud father of three and has a passion for FPV Drone Racing. His other hobbies include R/C cars, trucks, boats, and fishing. When Rickey isn’t facilitating, parenting, or enjoying his hobbies, he is looking for ways to grow his brand. He loves molding new talent and exploring new aspects of his industry.

What year did you first use email?

1995

What year did you first work in email?

2007

Tell us about your work in email

With over 12 years of experience in email deliverability he is well respected in the deliverability community. His experience includes 2 years as a deliverability expert with Merkle as well as employment with Maropost, iContact, and Contactology. Within his roles Rickey executed client vetting, deliverability consulting, reputation management and managing all ISP relations for over 9 years. He was also the lead on developing and implementing new deliverability tools to scale the monitoring and detection of issues for clients.

If you could have any email superpower, what power would you have and why?

Gmail placement prediction

What are your passions outside email?

Family

Cats or Dogs?

Dog Person

When did you speak for emailexpert and how was it valuable?

At the last conference. The best way to learn is to teach

Connect with Rickey

Connect with Rickey

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