The team have at Emailexpert connected with Matt Barnett and his team of personalised video marketing experts several years ago and are glad that we did. The founder of Bonjoro, an app that originally enabled you to send personalised welcome, onboarding and similar videos with relative ease and scale to your customers and prospects.
Matts deep understanding of marketing online and across a customers lifetime journey with a brand is something he is always happy to share as can be seen by the view on demand session from the Netcore Inbox Expo (Virtual Edition).
We sent over 100 Bonjoro messages welcoming delegates back in 2020 and it proved incredibly valuable in building community ahead of our virtual Inbox Expo. We attest to the fact the platform really does work.
Bonjoro has since grown to empower marketers with apps and tools that make it easier to embed and utilise user and employee generated video in all manner of marketing efforts including product marketing with tools for screen recording and training.
Their latest app is a testimonials tool that allows you to collect video (and text) testimonials from your clients and create a “wall of love” on your own website with ease. Emailexpert is super excited to have been invited by the team at Bonjoro to make complimentary use their tool for Inbox Expo. Generosity like this is one of the many reasons we are proud to include Matt as a member of the #emailexpert community. The fact he also create unique, fun and useful tools for email marketers and others is the icing on the cake.
Super happy to share this interview and view on demand session allowing you to get to know him and his business better. Find and follow Papa Bear’s Bonjoro on Twitter!
Matt Barnett
Founder, Bonjoro
A British designer by trade, Bonjoro is Matts second company, founded out of Sydney Australia. What initially started as a sales hack for an Agency he was running, Bonjoro went from hack to side hustle to global business in 18months, and now has team across 5 continents.
Matts love of building great products is only surpassed by that of building great culture, and his goal is to be the next Zappos, to be most loved brand in the world.
When not heads down in product, Matt spends his time rescuing wildlife, teaching his daughter about beekeeping and running one of Sydney’s largest tech founder networks.
What year did you first use email?
1997
What year did you first work in email?
2017
Tell us about your work in email
We deliver personalised video messages, via email, on behalf of thousands of customers looking to delight customers across the world
If you could have any email superpower, what power would you have and why?
Playing video in all email, without hassle, and inboxing based on that email content as a written email would be treated. Video is just another communication medium, in many areas it is starting to replace text as its a faster, more natural and transparent way to communicate, yet most email infrastructure is built to function around text based communication.
What are your passions outside email?
Building software products, scaling businesses, and beekeeing
Cats or Dogs?
Frogs
When did you speak for emailexpert and how was it valuable?
At the last conference. The best way to learn is to teach
Anything else to add?
Our ethos: Automate processes, never relationships.
