Every now and again you come across someone who operates with a truly community first mindset, no hidden agendas and a true desire to share their experience and help others in the community. We are lucky enough to include one such person in the emailexpert community. We caught up with Chester Bullock our friend and speaker at two Inbox Expo events.
Chester Bullock, the co-author of Salesforce Marketing Cloud for Dummies, has been a part of the Email Marketing world for 13 years Director, Marketing Technology and is currently a Head of Salesforce Marketing Cloud Practice at EPAM Systems. He brings unique insight with experience at agencies, vendors and brand side.
Chester speak at numerous conferences in person and and has regular online speaker at the Emailexpert Inbox Expo. He is the author of numerous articles and blogs on the subject of Email Marketing where he is known to share valuable insight based on real world experience. Chester is a valued member of many email communities including emailexpert and MediaPost Email Insiders.
We hope to have the opportunity to host him in person to an emailexpert event soon. Follow him on twitter where he often shares amazing photo’s from his travels.
What year did you first use email?
1989
What year did you first work in email?
1996 (a brief stint)
Tell us about your work in email
When I first started in email, I was responsible for all aspects. That meant rounding up the creative, making it work in the platform, list management (including hygiene, etc), deliverability, and analytics. By doing this for 2.5 years, I was able to figure out how to make the entire process more efficient and yet keep all of the stakeholders happy. If it weren’t for all of the people who were willing to answer questions along the way, I wouldn’t be where I am today. I will eternally owe them a debt of gratitude. I try to repay that by always answering questions people send me and speaking whenever I can. Writing the SFMC book certainly helped too – it’s amazing how many people I come into random contact with that have it sitting on their shelf. I have downplayed the book for a long time, not thinking it was that great. But I am starting to understand just how many people it helped. That is incredibly flattering.
If you could have any email superpower, what power would you have and why?
Fix Microsoft’s deliverability insanity. Seriously, why do they have to be so random and make their process so hard to understand?
What are your passions outside email?
Photography, travel, drones, skiing. But after almost 40 years, I am ready to stop skiing. I think I’ll get more serious about golf, and learn how to surf and scuba dive.
Cats or Dogs?
Dog Person
When did you speak for emailexpert and how was it valuable?
“I’ve spoken at the 2 virtual conferences. (InboxExpo 2020 and The Netcore InboxExpo). I treasure the opportunity to get up in front of people and help them solve a problem or look at things differently. That is part of the “pay it forward” mantra I have adopted after people like Joel Book, Alex Williams, Andrew Kordek, Loren McDonald and others helped me through the years. I’m brand side, I’m not doing these events to bring new business into a consultancy or anything.”
About Chester Bullock
A digital marketer for almost 30 years, Chester has spent the last 13 years in Email Marketing. Co-author of “Salesforce Marketing Cloud for Dummies”, his specialty is in the technical side, solving the challenges that keep companies from getting the most out of their platforms. A lifelong student, he believes in sharing his experiences – good and bad – that others may learn as well.
