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GB Heidarrson, CEO of eDataSource, announced today “We are thrilled with our Q1 performance across all our key drivers – new client wins, client retention, new platform enhancements and expansion of our analytic’s staffing. Q1 was the 5th consecutive quarter of rapid growth, fueled by the success of our state of the art technology and products. Our client retention above all proves that our market leading panel accuracy, analytics derived from real, live consumers and being the only true real time provider in the space drives cost savings, time savings and measurable ROI far above what our competitors offer.
New client wins include Together Networks, Merkle, Movable Ink, Classmates.com, eBags, Union Square Media, L2,The Thompson Group, Digital Branding, TheLine.com and others. Client retention rate remained at 80%.
Chris Adams, CTO said “Q1 was another monumental success for our product platform. We are quite proud of our release of Inbox Tracker. With this release, our suite of email tools has become the leading deliverability platform in the market. With a single login our clients are able to design, test and monitor not only the entire life cycle of their own email campaigns, but their competitors as well. Never ones to slow down, we have some exciting releases in store for Q2 centered around our core value of data liberation and exposing our panelists data of over 1.1M users in new ways via our realtime API and realtime alerts and notifications. These new features will allow you to bring the power of our platform, tools and data into your own systems.”
CMO Arthur Sweetser commented “We are please to increase our reporting and analytics resources. Robert Pratt joined us in February to streamline and enhance our current custom reporting. He has created new forward planning reports – one focused on Back-to-school – that has been a hit with clients. We also hired John Landsman as Director of Strategy and Analytics, who has a blue chip experience with Federated Group, Harte Hanks and e-dialog/ebay.”
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