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Litmus has launched new product updates designed to help marketers boost their pre-send email testing efficiency and enhance personalization. The updates include new Email Testing Profiles that level up the process of email optimization by giving users the ability to control and customize testing. Additional updates include a new integration with Klaviyo and the new email inspiration gallery in Litmus Personalize.
With newly added support for Klaviyo, Litmus Extension enables users to test emails—including those with dynamic, personalized content—directly from the Klaviyo platform without switching between tools. The product launch also features a new exploration gallery to inspire quick wins and innovative personalization tactics.
“Email is at the heart of any digital marketing strategy and it’s essential to reaching business goals,” said Erik Nierenberg, CEO of Litmus. “With inboxes more crowded than ever, we know ensuring emails are error-free and uniquely personalized is of utmost importance. We’re looking forward to launching new functionality that helps email marketers get the best ROI from every campaign.”
Full product update features include:
– Email Testing Profiles – Added support within Litmus Extension for Klaviyo – A redesigned Litmus Personalize Explore Gallery – New Email Client Support
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