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According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period civering the years 2020 through 2027.
This is driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing is forecast to grow at over 13.3% and reach a market size of US$17.9 Billion by the end of the analysis period. An unusual period in history, the coronavirus pandemic has unleashed a series of unprecedented events affecting every industry and email marketing was clearly not unimpacted.
As part of the new emerging geographic scenario, the United States is forecast to readjust to a 11.5% CAGR.
Within Europe, the region worst hit by the pandemic, Germany will add over US$382.9 Million to the region’s size over the next 7 to 8 years. In addition, over US$335 Million worth of projected demand in the region will come from Rest of European markets. In Japan, the Email Marketing segment will reach a market size of US$797.9 Million by the close of the analysis period.
Competitors studied in the ESP market was limited however did include:
AWeber Communications (USA) BlueVenn (USA) Bronto Software (USA) Campaign Monitor (Australia) Constant Contact, Inc. (USA) Emailcenter UK Limited (UK) Emma (USA) Epsilon Data Management, LLC (USA) GetResponse (Poland) IBM Corporation (USA) iContact, LLC (USA) j2 Global, Inc. (USA) Lucini&Lucini Communications (Italy) MailChimp (USA) Pinpointe On-Demand, Inc. (USA) Redial (USA) Salesforce.com, Inc. (USA) Selligent Marketing Cloud (Belgium) SimplyCast.com (Canada) StreamSend (USA) Teradata Corporation (USA) Topica, Inc. (USA) VerticalResponse, Inc. (USA)
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