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First ever Global Email Delivery Benchmark Report Q1 2024
In a pioneering move for the industry, Postmastery has released its inaugural Global Email Delivery Benchmark Report, marking a shift from traditional marketing metrics to focusing on delivery performance. Spanning January to May 2024, this report provides critical insights into email delivery rates, a fundamental aspect often overlooked in marketing communications. By offering a detailed snapshot of delivery performance, Postmastery aims to equip senders with the data needed to measure and enhance their email deliverability, ultimately boosting engagement and overall success.
Read on for more updates as we delve deeper into the findings of this groundbreaking report.
Overview of the Benchmark Report
The Global Email Delivery Benchmark Report serves as a foundational tool for email senders to compare their performance against industry standards. Postmastery plans to release these benchmarks quarterly, with the next update anticipated in July 2024. This report highlights critical metrics such as delivery rates, bounce rates, deferred rates, and average delivery times across various Email Service Providers (ESPs).
Key Metrics
Delivery Rate
The delivery rate is a fundamental metric, reflecting the percentage of emails successfully delivered to recipients’ inboxes. The report reveals that most ESPs have achieved impressive delivery rates exceeding 95%, with Seznam.cz leading the pack with a nearly perfect score. This high delivery rate indicates robust email infrastructure and effective delivery practices among top performers.
Bounce Rate
Bounce rates signify the percentage of emails that fail to reach the recipient due to various issues. Mimecast.com stands out with the highest bounce rate at 4.41%. Identifying and addressing the causes of high bounce rates is essential for maintaining a clean email list and ensuring optimal delivery performance.
Deferred Rate
The deferred rate measures the proportion of emails delayed during the delivery process. Mimecast.com also leads in this category with a deferred rate of 29.71%, suggesting potential delays in email delivery. Understanding and mitigating the factors contributing to deferred emails can enhance the overall delivery efficiency.
Average Delivery Time
The average delivery time metric provides insights into how quickly emails are delivered to recipients. Seznam.cz excels in this area, boasting an impressive 18-second average delivery time. On the other hand, Eco-mx.cz averages a significantly longer duration of 2 hours and 29 minutes. This wide range highlights the varying efficiencies of different ESPs and underscores the importance of optimizing delivery speed.
Detailed Insights
The benchmark report delves deeper into several critical aspects of email delivery, offering detailed analyses and visual charts for a comprehensive understanding.
Bounce Rate Analysis
The report includes visual representations of bounce rates for major providers such as Google, Outlook.com, Yahoo, and Office 365. These charts enable senders to pinpoint specific areas needing improvement and develop targeted strategies to reduce bounce rates.
Deferred Rate Analysis
Deferred rates can vary significantly among Mailbox Providers (MBPs). The report’s analysis of deferred rates sheds light on these variances, helping senders identify potential bottlenecks and enhance delivery performance.
Average Delivery Time
Understanding the performance range across different time buckets is crucial for optimizing email campaigns. The report’s breakdown of average delivery times provides valuable insights into how quickly emails are reaching recipients, allowing senders to adjust their strategies accordingly.
Common SMTP Errors
Identifying and resolving SMTP errors is vital for maintaining smooth email delivery. The report lists common SMTP errors encountered by major providers, offering guidance on troubleshooting and improving delivery success rates.
New Google Error Codes
With the introduction of new Google-specific error codes, staying updated on the latest changes is essential. The report highlights these new error codes, helping senders adapt to evolving email delivery landscapes and maintain high deliverability.
Conclusion
The inaugural Q1 Postmastery’s Email Delivery Benchmark Report is a pivotal resource for email senders aiming to enhance their delivery performance. By providing a clear snapshot of key metrics and detailed insights, the report enables senders to benchmark their performance, identify areas for improvement, and implement effective strategies for optimal email delivery. As Postmastery continues to release quarterly updates, senders can stay informed and consistently refine their email delivery practices for sustained success.
Stay tuned for the next benchmark report in late July 2024, and leverage these insights to elevate your email delivery performance to new heights. Signup to get the full copy of teh current report and all updates here: https://www.postmastery.com/benchmark/
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