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AtData has just announced the addition of Brian Burke as the new Vice President of Product. With over 20 years of expertise in identity data and product development, Brian is set to turbocharge AtData’s product roadmap and go-to-market strategies focused on identity and marketing solutions.
“I’m excited to join AtData as they are the preeminent leader of email address intelligence and in an exciting phase of growth that aligns well with my background in developing identity-driven solutions and amplifying product development,” said Burke. “With increased data privacy regulations and the eventual end of third-party cookies, the email address is well positioned to be the leading identity element.”
Brian’s enthusiasm is palpable as he sees enormous potential in email addresses becoming the primary identity element amid tightening data privacy regulations and the phasing out of third-party cookies.
Formerly vice president of product for Verisk Marketing Solutions, Burke led the product management team at Infutor through its acquisition by Jornaya, a wholly owned subsidiary of Verisk, to form Verisk Marketing Solutions in Feb. 2022. He has over two decades of experience in product management, product design, and software/database development and prior to Infutor was director of development for LSSiDATA.
“As we continue to develop AtData’s solution suite to capitalize on marketers’ need for enhanced identity data and integrated solutions which tap into the power of email address intelligence, Brian will be key to activating that data,” said Tom Burke, CEO of AtData. “Being able to unlock insights about the person behind an email address is a game changer that more companies will rely on to understand their customers in the wake of increased data privacy.”
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