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Al Iverson, the renowned email deliverability expert, has joined AWeber as the Deliverability Director. With an impressive track record in solving email problems and a deep understanding of email marketing best practices, deliverability, and email authentication, Al Iverson brings a wealth of expertise to his new role.
Iverson’s extensive experience in the field is evident in his ability to navigate the intricate world of email technology. With a strong technical background, including proficiency in writing shell scripts and an in-depth knowledge of acronyms like SPF, DKIM, DMARC, and BIMI, Iverson has successfully helped businesses maximize their deliverability success across various email platforms, from Mailchimp to Klaviyo and more.
In addition to his expertise, Iverson has been actively sharing his insights and knowledge with the email community since 2001. Through his blog, Spam Resource, Iverson has been a go-to source for information on email technology, marketing best practices, and deliverability. His commitment to staying up-to-date with the latest industry trends has made him a trusted voice in the field.
In 2023, Iverson shared his expertise at Inbox Expo during an online part of the event. His presentation, “Domains and Deliverability – 10 Things You Need to Know,” captivated the audience as he shared valuable insights on how domains and deliverability impact email marketing success. His expertise in this area was evident as he delved into crucial aspects that marketers should be aware of to optimize email deliverability.
With his appointment as AWeber’s Deliverability Director, Iverson’s responsibilities include optimizing deliverability processes, maintaining relationships with mailbox providers and ISPs, and providing valuable expertise to other teams within the organization.
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