Brevo, the French email service provider formerly known as Sendinblue, will permanently shut down Meetfox: a scheduling, video call, and payment platform it acquired in 2022, by 31 October 2025. The company cited declining usage, but the move has left long-time users questioning both its communication and accountability.
Background
Meetfox launched as an all-in-one tool for scheduling, video meetings, and payments. Early adopters embraced the service and built it into their client workflows.
In 2022, Brevo acquired the platform and told users:
“Exciting news! MeetFox has joined forces with Sendinblue to bring you an all-in-one solution for managing your client interactions… Migrating to Sendinblue Meetings is easy… Set up your account in minutes!”
The promise was continuity, with added integration into Brevo’s wider suite of email marketing, automation, and CRM tools. In practice, the acquisition was largely used to market Brevo’s broader services. Support for Meetfox itself soon faded, though users were led to believe the product would remain fully backed.
The Rapid Sunset
Less than three years later, Brevo announced the closure. Its email to customers read:
“Despite our best efforts, a steady decline in usage has made it harder for us to continue maintaining the product at the level of quality you deserve… MeetFox has unfortunately reached the end of its lifecycle.”
For many, this short-notice shutdown means lost money and broken workflows. Some had invested heavily in lifetime or bundled accounts. Emailexpert, for example, purchased 120 lifetime accounts and will receive no compensation.
Financial and Operational Fallout
- Unrecoverable Costs: Customers with lifetime or stacked deals face sunk investments.
- Workflow Disruption: Businesses that embedded Meetfox into scheduling, payments, and follow-ups must now rebuild processes elsewhere.
Tight Transition Window
Brevo set 31 October 2025 as the cut-off for data export and service access, giving users a limited timeframe to migrate.
Transparency Problems
While users were privately informed, Meetfox’s public website remains active and continues to promote the service with lines such as:
“YOU’RE IN GOOD COMPANY – Join our 20,000+ happy customers.”
No clear public notice of the shutdown is displayed, creating a misleading impression of stability and leaving prospective customers in the dark.
Accountability Questions
By acquiring Meetfox, Brevo assumed responsibility for both the product and its users. Yet the decision to continue marketing the platform publicly while only quietly announcing its closure raises questions about its communication standards and respect for customer commitments.
The timing also comes as speculation grows that Brevo may be preparing for a major investor deal. Whatever the corporate context, this case highlights how strategic priorities can outweigh obligations to acquired user bases.
What Better Sunset Management Could Look Like
| Action | Improvement |
|---|---|
| Public Announcement | Place clear shutdown notices on the Meetfox site and dashboards. |
| More Time | Give users 90–180 days for migration. |
| Compensation | Offer credits, discounts, or alternative products. |
| Focused Comms | Avoid marketing blasts and concentrate on transition help. |
| Migration Support | Provide guides, webinars, and enterprise-level assistance. |
Conclusion
Meetfox’s closure is a reminder to SaaS buyers, especially lifetime deal customers that acquisitions can signal the end, not the continuation, of a product.
Brevo’s decision to promote Meetfox as active while winding it down underlines a broader industry truth: product viability is dictated by corporate strategy, not user reliance. For SaaS providers, clear and timely communication is not optional, it’s essential for maintaining trust.
At the time of publication, Meetfox’s website still showed no public indication of the shutdown, though signup buttons appear to have been quietly removed.
