SocketLabs Acquires EmailNinjas

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In a move that signals the expanding size of the on-premise email MTA market SocketLabs, an emailexpert Festival of Email sponsor, has today announced it has completed its acquisition of EmailNinjas, a specialist agency that specialises in working with clients wishing to deploy on-premise MTA’s. 

Mike Hillyer, CEO & Founder of EmailNinjas has a long history in the email space with over 12 years at Message Systems and Sparkpost. On the subject of the acquisition Mike said “Since I started in the email industry fifteen years ago, I’ve been focused on the evolution of email architecture, culminating in the founding of EmailNinjas in 2018 to help hybrid senders successfully reach the inbox at scale and I was thrilled to learn that SocketLabs shares that same passion”

Tim Moore, CEO for SocketLabs said “We’re excited about the deep expertise Mike and the EmailNinjas team bring to our organization, as this helps us accelerate our growth while expanding our market reach”.

As part of this acquisition, Mike Hillyer will join the SocketLabs executive team as “EVP & GM Onprem” adding another expert to the hive mind at SocketLabs. 

“At our core, SocketLabs is a group of email nerds, building email products to make email better for everyone”, said Tim Moore. 

“Adding Mike’s knowledge of the email industry and on-prem world is an essential piece of the puzzle, allowing us to move faster towards our goal of reimagining the state of email delivery infrastructure. What you’re going to see here is an agile company with a tremendous amount of collective industry experience and expertise come together to push the envelope of what is possible in the email infrastructure space.” 

The acquisition of EmailNinjas is a key step forward in SocketLabs’ initiative to reinvent the state of email delivery infrastructure, providing service providers who are supporting email activities for their customers with technology, services and support that is tailored to their needs. Over the coming months, you’ll continue to see an evolution in email infrastructure that will transform the way businesses send email.  

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