CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced today the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based in the U.S. including the Big Four consulting firms. In conjunction with the acquisition, CM Group completed a $410 million financing, providing capital for future acquisitions to accelerate growth and provide a technology solution to meet the needs of every marketer.
“At CM Group, we are on a mission to build a portfolio of customer-focused email and multichannel technologies,” said Wellford Dillard, CEO of CM Group. “This mission is driven by the fact that there are over 7,000 martech companies in the space today, making it nearly impossible for marketers to navigate the technology buying process with confidence. CM Group’s portfolio approach allows us to work collaboratively with marketers to match them with the right platform based on their specific needs. As our customers grow, this enables them to move between platforms, while maintaining a consistent service experience throughout — something that only CM Group offers. With its focus on professional services, high customer satisfaction, and product breadth, Vuture is a perfect fit for our family of brands.”