Cohley, is an innovative platform that is used by large ecommerce brands including like Harry’s, Adore Me, Rhone, and OLLY to generate and, test and measure content, today announced a $5M capital raise. Cohley who previously raised $2M in January 2020, state they will leverage the funds to continue building out its integration suite with strategic partners including Klaviyo and AdRoll.
Cohley is appears to be a popular integration among many retailers using Klaviyo. Kailee Meskimen, Digital Marketing Specialist @ Eco Lips is quoted as saying
We love the Cohley Klaviyo integration! We’re able to use the content we’re already generating on the Cohley platform to test in our cart abandonment emails which has given us great testing opportunities to optimize email performance and figure out what types of content will actually improve conversions.
Headquartered in New York City, Cohley also plans to significantly increase its headcount by year-end and open offices in Atlanta and Salt Lake City.
“With the massive uptick in digital spend resulting from the pandemic, demand for high-quality, diverse content has skyrocketed,” said Tom Logan, co-founder and CEO of Cohley. “It’s never been easier to start an ecommerce business than it is right now, but it’s also never been more difficult to create separation in these increasingly crowded verticals.”
