The Festival of Email 2025 agenda is officially published, and it’s packed with practical, actionable sessions for email marketers of all levels. Returning online on 24 October as a 14-hour, free live event, the Festival is designed to help you boost deliverability, increase engagement, and master automation all in one immersive day.
To make it easy for attendees to navigate, here’s a session-by-session guide to help you choose the sessions that match your goals:
Improve Accessibility and Design
Jay Oram (ActionRocket) – “Bringing Email to Life / Email Accessibility”
Learn to create emails that are not only visually compelling but also accessible to all subscribers, driving inclusivity and engagement.
Clean and Optimise Your Email List
Yanna-Torry Aspraki (Review My Emails) – “Your Email List Is Lying to You”
Identify inactive subscribers, reduce bounce rates, and maintain a high-performing email list that delivers results.
Boost Deliverability
Jeroen Verschoor – “What is Email Deliverability? A Marketer’s View”
Luke Glasner (ZeroBounce) – “Prompt-Powered Deliverability”
Get practical strategies to ensure your emails reach the inbox, covering both technical setup and content optimization.
Drive Revenue Through Smart Campaigns
Jacob M George (cmercury) – “SmartSend, Smart Revenue”
Learn how to optimize send times, segmentation, and messaging to maximize ROI from your campaigns.
Trigger Buyer Actions
Kath Pay (Holistic Email Academy) – “Brain Hacks & Buyer Triggers”
Discover psychological triggers and behavioral insights to craft emails that persuade and convert.
Monetize Every Email
Brittni Arthur (Snap Systems) – “Every Email Has a Price Tag”
Explore ways to attribute revenue to your campaigns and get the most value from every message sent.
Reduce Unsubscribes and Retain Subscribers
Fernando Rubino Pereira (Canyon Bicycles) – “Reducing Unsubscribes”
Learn strategies to keep your subscribers engaged and reduce churn proactively.
Master Automation
Nicole Rolek (Rolek Digital) – “The Art of Awesome Automation”
Design automated journeys that feel personal, timely, and highly effective.
Optimize Customer Journeys
Kim Greenop-Gadsby – “Unlocking the Power of Your Journey Map”
Map your customer journeys to deliver the right message at the right time, boosting engagement and results.
DTC & B2B Email Excellence
Tali Hasanov (WSI Digital Path) – “Winning DTC Email Marketing in 2025”
Anna Levitin (DoorLoop) – “Email’s Role in the B2B Funnel”
Tailor your email strategies to your audience, whether B2C or B2B, to increase conversions and revenue.
Advanced Personalization Techniques
Casper Ackermann (s360) – “Conditional Content in Action”
Deliver highly relevant content to individual subscribers with conditional content strategies that drive loyalty and engagement.
Why Attend?
The Festival of Email isn’t just about listening, it’s about learning, applying, and taking actionable insights back to your team. Attendees also receive a certificate of participation to showcase their professional development.
Registration is free. Plan your day and secure your spot today at www.festivalofemail.com.
