News flash! There will be no "new normal." 2020 reshuffled every email marketers' priorities and resources. Content strategy, communication cadence, deliverability, the demands of sales vs. brand messaging, personalization roadmaps, attribution and allocation priorities and more will likely stay in flux even as email marketers plan for 2021. So how do you allocate resources, plan campaigns, adjust KPIs in a fluid near-term consumer environment?
The annual Winter Edition of the Email Insider Summit brings messaging marketers together to share how they are bringing order to the uncertainty of 2021.
How are email marketers budgeting and allocating for 2021?
What new role will personalization play?
How email tech helps or hinders ever-changing marketing goals.
How to mature measurement and attribution in a more complex channel mix.
How lifecycle marketing drives email to the center of the marketing mission.