In the post-GDPR era, are customers still devoted to email? Join the DMA alongside dotmailer, Armadillo and Zeta Interactive to discover if the implementation of GDPR has changed the way consumers feel about email marketing.
It's time to get on top of the do's and don'ts of email marketing by listening to the thoughts, hopes, and wishes of the people that matter the most: your customers.
We'll present the findings of our Consumer email tracker and give you marketers a first-up look at what consumers say about what you send them.
This year's Consumers email tracker investigates the impact of the new data laws, as well as continuing to monitor consumer behaviours and preferences when it comes to email.
You'll have the chance to learn exactly what consumers say about the emails they receive from brands. Offering a customer-centric view you'll tune-in to a panel discussion from key email thought leaders.
You'll hear from industry experts Marcus Gearey, analytics manager, Zeta Interactive alongside Gavin Laugenie, digital strategist, dotmailer.