Kath Pay
Kath has dedicated her esteemed career to the pursuit of mastering the art of email marketing. With over 25 years of hands-on experience and 10 years serving on the UK DMA Email Marketing Council, Kath has continually displayed her unflagging passion for, and unmatched expertise in, the field.
Her innovative thinking, as seen when she introduced the industry to the concept of Holistic Email Marketing in 2009, significantly impacted the way marketers perceived and approached their campaigns. Kath challenged the widespread focus on individual channels, instead championing a more comprehensive approach to create seamless customer experiences. Today, the Holistic Approach is universally recognised and highly revered in the industry, a fitting testament to Kath’s visionary leadership.
A celebrated author, Kath penned the best-selling book Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers. A valuable resource for marketers worldwide, the book won the Highly Recommended award for the Sales & Marketing category at the Business Book Awards, 2021.
Equally impressive is Kath’s influence as an international thought leader. In fact, the EEC awarded her the esteemed Thought Leader of the Year Award in 2021.
As the head of training for both the IDM and Econsultancy on Email Marketing for 10 years, Kath has trained numerous individuals and some of the world’s biggest brands, including the likes of Lloyds Online Pharmacy, Bally, Barbour, Paul Smith, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, George, Dixons, – just to name a few.
Kath is also a highly sought after consultant in her own right and global brands seek out her services including the likes of Transunion, eBay, Tommy Hilfiger, and Facebook, AllSaints, Ocado, Wowcher, Not on the High Street, M&S, Pandora, Woodhouse, Secret Escapes, ShopRush, Adobe, Bookatable, Facebook, VisitScotland and many more.
Kath is a regular speaker at international conferences, having delivered over 150 keynote speeches at events such as MarketingProfs events, EmailEvolution Conference in the USA, MagentoLive! London, to name a few. Her words resonate, inspire, and compel audiences to rethink their marketing strategies.
Known for being a prolific blogger, Kath has written, contributed to or been cited in hundreds of blogs and publications. She is a regular writer for colossal platforms like Martech, Clickz, Econsultancy.com, Only Influencers.com, and Smartinsights.com.
