The Bouncer Email Cruise brought together email, CRM, deliverability, SaaS and digital marketing professionals in Wrocław for a day of expert insights, networking and conversation on the water.
Organised by Bouncer, with support from Emailexpert, the event offered a relaxed setting for professionals from across the email ecosystem to meet, exchange experiences and discuss the challenges facing teams ahead of Black Friday and the holiday season.
The programme featured sessions from Kath Pay, Aleksandra Szulecka-Szmyt and Radek Kaczyński, each bringing a different perspective on email performance, deliverability and preparation for peak sending periods.
Aleksandra shared an ESP perspective on the deliverability risks that can come with increased sending volumes, while Radek focused on email list hygiene and its role in protecting sender reputation and campaign performance.
Kath explored Black Friday as a wider stress test for an email programme, highlighting the importance of strong foundations and preparation long before peak-season campaigns begin.
Beyond the sessions, a big part of the Email Cruise was the opportunity to connect.
With several hours together on the Odra River, attendees had plenty of time for informal conversations, networking and sharing experiences with others working across email and digital messaging. The smaller setting made it easy to meet new people, continue discussions after the sessions and enjoy the community atmosphere Bouncer created around the event.
Emailexpert was pleased to join the cruise and support Bouncer in bringing email professionals together.
Thank you to the Bouncer team for the invitation and to everyone who took part, shared their experiences and helped make the day such an enjoyable one.
Bouncer is an Enterprise Member of Emailexpert, supporting our mission to connect email and digital messaging professionals worldwide.
