Pipedrive recently announced that it has acquired Mailigen, the email marketing automation solution. The acquisition of any company is a first for Pipedrive. The acquisition of Mailigen for an undisclosed sum is intended to benefit customers of Pipedrive the sales CRM.
“Our vision has always been to make sales success inevitable,” said Timo Rein, CEO and co-founder of Pipedrive. “To us, that means providing a complete toolkit to organize and accelerate the entire sales … Together, we will offer sales and email marketing solutions that solve more of our customers’ problems and are even more useful.”
According to Gartner, marketing is the fastest-growing sub-segment of CRM, a view supported by an analysis of Pipedrive’s customer base. A recent survey among Pipedrive customers indicated 38% of sales professionals in the US and UK use email marketing tools as part of lead generation and engagement of customers.
In addition, 88% of Pipedrive users involved in marketing at their company say that email marketing is important in helping them to meet their objectives.
“Joining the Pipedrive team is a great opportunity to create more value for both Pipedrive and Mailigen customers,” said Janis Rozenblats, CEO and co-founder of Mailigen.
After the acquisition, Rozenblats will continue to head up the email marketing operations in Latvia, making Riga the fifth development hub for Pipedrive; the other hubs are Prague, Lisbon, Tallinn, and Tartu.