Campaign Monitor recently announced the acquisition of GetFeedback. GetFeedback’s pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys. The acquisition will accelerate Campaign Monitor’s growth in the $5B market for email marketing and online survey software.
“We couldn’t be more excited to bring GetFeedback into the Campaign Monitor family,” said Alex Bard, CEO of Campaign Monitor. “In addition to acquiring a market-leading survey product and a phenomenal set of customers, GetFeedback brings a deep bench of world-class talent. The GetFeedback team will add horsepower to Campaign Monitor as we aggressively invest in growth and open our new U.S. based headquarters in San Francisco.”
The acquisition builds on an exceptional year for Campaign Monitor as it released a major new version of it’s world-class email marketing application, received a $250 million investment led by Insight Venture Partners, surpassed the 120,000 customer milestone, and made key executive appointments including CEO Alex Bard, a former Executive Vice President at Salesforce. Kraig Swensrud, Founder of GetFeedback and former Chief Marketing Officer of Salesforce, will assume the role of CMO for Campaign Monitor, based in the new U.S. headquarters.
“I am thrilled to be teaming up again with Alex and the incredible folks at Campaign Monitor,” said Kraig Swensrud, Founder of GetFeedback. “By joining forces, we have a unique opportunity to create a world-class integrated product offering that will supercharge Campaign Monitor’s growth in this multi-billion dollar industry.”
The combination of the two companies will allow Campaign Monitor to establish a unique position in the industry by offering an integrated set of email marketing and online survey applications. Campaign Monitor customers consistently rank online surveys as one of the most requested new capabilities, and GetFeedback customers rank email marketing as the single most desired offering. The two products can be used together immediately, with deep integration to come in Q1 2015. Nely Bonar