Episode 11, Tuesday 3rd November 2020
Join us for this panel on Email & Landing Page Design, with moderator Adeola Sole of Holistic Email Marketing and expert panellists; Kath Pay of Holistic Email Marketing, John Thies of Email on Acid and Annett Forcier of EmailBoutique Digital.
The conversation covered the following points and so much more!
– There’s more to email design when it comes to designing emails.
– Email, a push channel, is a catalyst to conversion, not necessarily a direct converter.
– Are there workarounds for an email team when the website team don’t have landing pages available?
– Real world examples from clients and personal favourite brands.
– Tips for creating new landing pages frequently
– Using Master Templates to vary the design from email to email or landing page while retaining the design and objective.
– Psychology design cues in email; Working with limited colour pallets and CTA hierarchy.
– Number one tips to give marketers for email design…