EasyDMARC has released version 3.0 of its platform and given it a new name. It is now an Email Trust Platform, announced on 23 September.
DMARC, SPF and DKIM are still at the centre. Around them sit four modules: Authentication, DNS Manager, Sender Insights and Threat Intelligence. Between them they cover authentication status, DNS changes, sending behaviour and reputation, and threats aimed at a customer’s domains, including lookalikes.
The pitch is aimed at IT and security teams who answer for email they do not send. Marketing, product, finance and customer success each run their own platforms, usually through third-party providers. Configurations drift. Someone adds a new service on a Friday. By the time authentication breaks, whoever changed the record has forgotten doing it.
EasyDMARC says an agentic intelligence layer sits over the modules. It links changes in one area to problems in another and ranks which ones matter. The company describes the product in three parts: a system of record, a system of intelligence and a system of action. Every vendor needs a triptych.
“DMARC solved a critical piece of email security,” said Gerasim Hovhannisyan, CEO and co-founder. He argues that running email across many providers has become a permanent operational job.
For practitioners the move makes sense. Reaching p=reject is a milestone, and it decays unless somebody keeps watching. Authentication, DNS, deliverability and security have been the same problem for some time. Whether the AI layer earns its keep will depend on how clearly it explains a failure to the person who has to fix it.
EasyDMARC says it is used by more than 90,000 organisations in over 130 countries. Details are on the V3 page. The launch was also covered by Expert Insights and ChannelVision.
Disclosure: EasyDMARC is an Enterprise Member of emailexpert. EasyDMARC also protects a number of emailexpert’s own domains.
