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Marketing technology, customer data, messaging, advertising and loyalty.

About

Zeta Global is a publicly traded marketing technology company, listed on the New York Stock Exchange as ZETA. Founded in 2007, it provides software and data services for customer acquisition, messaging, personalisation, advertising and loyalty.

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Zeta Marketing Platform connects customer data, intelligence and campaign activation. The wider portfolio includes Sailthru, Selligent, Liveclicker, Grow, Loyalty, LiveIntent and its programmatic DSP. Zeta acquired LiveIntent in October 2024 and Marigold's enterprise software business in November 2025.

Founded by David A. Steinberg and John Sculley, Zeta is headquartered in New York City and reports more than 3,000 employees worldwide. It goes to market with the Zeta Marketing Platform, bringing together customer data, intelligence and activation through a modular offering.

Customer examples

Zeta’s Pep Boys case study describes connecting vehicle records to customer profiles to trigger timely service recommendations and personalised email journeys, using the Zeta Marketing Platform’s integrated ESP and customer data capabilities.

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In their words

Provided by Zeta Global

Zeta Global is an AI-powered marketing cloud that helps enterprise brands acquire, grow and retain customers more efficiently. The Zeta Marketing Platform brings together customer data and identity, proprietary signals, AI-driven intelligence and activation across paid, owned and earned channels. This gives marketers a connected understanding of customers and prospects, the context to determine what should happen next and the tools to deliver more relevant experiences at scale.

From one integrated platform, organisations can unify and enrich customer profiles, build audiences, orchestrate journeys, personalise messaging, activate media, manage loyalty and measure the business impact of marketing activity. Athena by Zeta and embedded AI agents help teams turn business questions and real-time signals into recommendations, next-best actions, automated workflows and measurable outcomes.

Zeta's mission is to accelerate brand growth by enabling repeatable and scalable marketing programmes that deliver better customer experiences, stronger business results and a higher return on marketing investment.

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Contact and locations

Headquarters

3 Park Avenue, 33rd Floor
New York, NY 10016
United States
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London office

9th Floor, Northern & Shell Building
10 Lower Thames Street
London EC3R 6EN
United Kingdom
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Explore products from Zeta Global

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